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Schools, clubs, church groups and civic organizations frequently call Miller to their gatherings. Here, he is honored by students of the H. L. Reber High School Vineland, N. J.
products, eye-glasses, pork products, razors, butter, cold remedies, and home appliances.
For the record, portions of the program are sponsored by: Block Drug Company, American Home Products, Breakstone Butter, Gem Safety Razors, Realemon, Ritter Food Products, Nittinger Ford Company, Groves Laboratories, Bond Clothes, Roberts Pork Products, Vic Hendler (home appliances), and Common^ wealth Opticians.
Sponsors feel that Miller has done an outstanding job in promoting their various types of merchandise. L. E. Benson, with the Vic Hendler firm, says that many people have come to them to purchase appliances and identified themselves as members of the "LeRoy Miller Club." Hendler also has used Miller as emcee at a $1,000 give-away in a movie house.
Silas Lakin, manager of Bond Stores, Inc., Philadelphia outlet, reports that his firm has been using radio for two decades. The Philadelphia store has sponsored a portion of the Miller show since it opened in 1937.
"From time to time we have promoted
various types of merchandise through the medium of the LeRoy Miller Show with very gratifying results," Lakin reports. "Benefits were so numerous that we have continued with Mr. Miller up to the present date."
Lakin adds that conclusive tests have proved that "Mr. Miller was doing a job for us."
And therein lies the partial secret of Miller's success. He builds his own audience off the air. Years ago he started conducting "Evening in Hollywood" benefit shows for civic and welfare groups in the Philadelphia area. Schools, industries, and clubs frequently call upon him to serve as master of ceremonies for special functions. Miller also sparks the Saturday morning "Breakfast at the Click" program for Parkway Bread over WFIL. Hundreds of local women pack the famous restaurant each week to see and participate in the show, which recently celebrated its first anniversary.
Miller's formula, in fact, clicks everywhere. On his air show he never forgets to (Continued on Page 29)
FEBRUARY, 1949