Radio showmanship (Jan-Dec 1949)

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Ml sniiini minors If you have pictures of unusual and outstanding promotion and programming projects, send them to Showmanscoops, "Radio Showmanship" Magazine. The five best photos received each month will appear in this section. Dutch Isensee, owner of the Sports Shop in Red Bluff, California, was so impressed with the holiday singing of the Spartons Male Quintet at the Red Bluff High School, that he sponsored a special series of Christmas programs for these boys on station KBLF. In the front row are Isensee and Miss Donna Phlipps. Grouped around the microphone from left to right are Sylvester Flores, Danny Osborn, Edwin Bossie, Eugene Hinkle and Fred Hayes. Every morning at 8:45 on WADC Akron, Ohio, good-natured Uncle John (Simpson) opens his big Date Book and congratulates all the listeners who are celebrating birthdays or anniversaries. Yeagers, Akron department store, sponsors the feature. Uncle John enjoys heavy mail response and admits that most people still like that "human touch" and want to hear their names on the air. 18 RADIO SHOWMANSHIP