Radio showmanship (Jan-Dec 1949)

Record Details:

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"Like Music" on WGN A five-minute musical digest titled "Like Music" premiered as a feature on WGN Chicago's Sunday schedule on January 9. The program, starring Johnny Desmond, will be presented in the 6:55 to 7 P. M., CST, time period immediately following the "Mayor of the Town" series. Desmond's song styling will be backgrounded on this new series by the special arrangements of the Tony Mottola Trio , well-known instrumentalists. New series will feature special medley arrangements of the "top tunes of the week" and choice of these tunes will be based on listener-voting. The program is being presented in behalf of the lighter accessory products manufactured by the Ronson Art Metal Works, Inc. This presentation is in addition to the firm's sponsorship of the "Twenty Questions" feature on WGN-Mutual's Saturday evening schedule. • Bensdorp Importers, Inc. Buys Kids' Show on WCOP Bensdorp Importers, Inc., have signed for the Saturday morning "Young Timers Club" on WCOP and WCOP-FM Boston, as a promotion medium for Bensdorp chocolate products. Program airs 9 to 9:30 A. M. Saturdays presenting records and announcing kids' birthdays. "Club" members wear pins and have membership cards and contests. Terry Cowling is the emcee, and Jan Mitchell does the script. Twenty-six week sponsorship started January 1. For Baby Sitters Only "Baby Sitter's Serenade" is a new nightly half hour program which recently made its debut over KABC San Antonio. Featuring Wes Hamilton and Barclay Russell, two new fathers in the roles of alternating emcees, the show is aimed at the baby sitter who is still on the job late in the evening. It presents helpful hints on taking care of the youngster, recordings and a few gags concerning babies and their parents. New Bing Crosby Show "This Is Bing Crosby," the newest Bing Crosby musical variety show, premiered over WJR Detroit, at 8:1 5 A. M.January 3. The transcribed series is heard Monday through Friday, 8:15 to 8:30 A. M., replacing a portion of the Warren Michael Kelly "Music Hall" program. Appearing with Bing is his traditional announcing mate, Ken Carpenter. Format of the show includes witty bantering between Bing and Ken with the incomparable Bing doing a few vocals. Bing will also introduce selected recordings of other musical stars. Program is sponsored by the Vacuum Foods Corporation through the Doherty, Clifford and Shenfield Agency of New York. "Ski Report" Debuts on WCOP "Ski Report," program which debuted on WCOP and WCOP-FM Boston, on January 6, features Pat Harty, Ski Editor of the Boston Globe, giving last-minute snow conditions to ski enthusiasts and getting ski legs in shape with the latest news about the sport. Harty will also give the romantic history of skiing, the latest activities in the field of collegiate competition, and will interview outstanding ski personalities on the show. The "Ski Report" airs every Thursday over WCOP and WCOP-FM from 1 1 :20 to 11:35 P.M. Unusual Farmer's Show WTAR Norfolk, Virginia, has scheduled a new program entitled "The Farmer's Choice" for Tuesdays, Thursdays and Saturdays from 6:35 to 6:50 A. M. One farmer in the surrounding area selects the music which is heard on each show, and he is credited with the script. Garden Hint Program Weekly program on KABC San Antonio, Texas, is "Over the Garden Wall," a program of garden news and hints plus news of the activities of twenty-two local garden clubs. Betty Bradford handles the show, and interviews soil and other gardening experts on the subject of local gardening problems. FEBRUARY, 1 949 21