Radio showmanship (Jan-Dec 1949)

Reporter" aired across-the-board at 7:15 A. M., 12:45, 6, and 11 P. M. There are all together 24 five-minute news broadcasts. Contract was placed through Marschalk and Pratt. • Club Renews Show Fine musical selections plus news of the automobile world is the successful radio advertising formula used by the Keystone Automobile Club Casualty Company for the past nine years. "Musical Milestones," broadcast over station KYW at 7:30 P. M. each Friday has been renewed for 13 weeks. Advertising one of the fastest growing automobile clubs in the East, the program features music introduced by Robert 3enson and automobile news by Alwyn Bach. Contract for the show was placed through Gray and Rogers in Philadelphia. Watch Company Renews Gains received from fourteen years of radio advertising over station KYW in Philadelphia has the Bulova Watch Company renewing its series of weekly announcements. Scheduled are a series of 21 announcements per week. The 52 week renewal order was made through the Biow Company. Demand Recalls Show Popular demand has brought back to the air "Midnight Dancing Party," a disc show with Kurt Webster as emcee. Broadcast over station WBT Charlotte, North Carolina, the platters will be served each Saturday night from 10:30 to midnight. There was only one answer to the deluge of letters and calls that swamped WBT when the show left the air six months ago. Now Webster, who placed sixth in this year's annual Billboard Disc Jockey Poll, despite the fact that the "Dancing Party" had lost its glass slippers for a time, will being back his platter-chatter to brighten the nighttime airways. In the 10:30 to 11 period, Webster will spin R. C. A. Victor recordings for the Southern Radio Corporation, Victor's Carolina Distriburors. The 1 1 :30 to midnight segment will be devoted to playing discs for the Oriole Corporation, North Carolina distributors of Mercury recordings, • "Highways of Melody" Pulls 500 Letters a Week Enthusiastic listener acceptance of a local library show is evidenced clearly by the mail response to "Highways of Melody," aired in Winnipeg over CKRC and in Calgary on CFCN. Mail pull increases as high as 1500 per station per week for this Greyhound show as travel season approaches. It is the third big season for the Greyhound program. Many a transcribed package had been auditioned, but none seemed to tie in with bus travel. The "tailored" script finally chosen has been renewed twice, and ratings prove its continuing popularity. Music on the show is based on the hit tunes of show business, with name vocalists as guest stars. Featured is a fourminute Travel Topic on towns and cities of Western Canada and vacation havens in Canada and the United States. Highlight of the show is a contest giveaway of a round trip bus ticket from the winner's home town to any point in Western Canada. • 1 ,000 Broadcasts It was 1000 broadcasts on December 6 for the "Music Off the Record" program over WDRC, Hartford. Show is emceed by Chief Announcer Russell Naughton, and is one of the best-liked features on the WDRC afternoon schedule. It's a disc jockey show with comments by Naughton, who writes a record review column for the Hartford Courant. Duquesne Brewing Renews Duquesne Brewing Company, through Walker & Downing, have renewed their contract for the Duquesne Show, musical variety show broadcast every Friday night on KDKA, Pittsburgh, at 7:30. Bernie Armstrong and his orchestra, Rita McIntyre, vocalist, and a guest artist are featured each week. FEBRUARY, 1 949 27