Radio showmanship (Jan-Dec 1949)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

JOHNNY ON THE SPOT WGN Spot Contracts Build Sales Volume Spot business on WGN Chicago for the last two months includes a large number of contracts. Procter & Gamble Company renewed their weekly station break announcement for fifty -two weeks beginning January 2. H. W. Kastor & Sons handled the contract. Beltone Hearing Aid Company, through RuthraufT & Ryan, Inc., renewed its three weekly participating announcements in "Art Baker's Notebook" Monday through Friday for 13 weeks beginning December 6. Ted Bates, Inc., renewed six station break announcements for fifty-two weeks beginning December 12 for Brown & Williamson Tobacco Corporation. Durkee Famous Foods, Inc., through C. Wendel & Company, contracted for participations in the "Vicki Stevens" show, Monday through Friday for thirteen weeks from December 10. Emerson Drug Company is promoting Bromo Seltzer through a renewal of seven weekly station break announcements for fifty-two weeks from December 27. Renewal of three weekly station break announcements for twenty-six weeks from January 4 was contracted for by Ronson Art Metal Works, Inc., through Cecil & Presbrey, Inc. Renewal of a daily participating spot for Continental Baking Company was signed through Ted Bates, Inc. A year-long contract for Crowell-Collier Publishing Company for two weekly participating announcements in "Art Baker's Notebook" and three weekly announcements in "Baker's Spotlight" was signed for through Kudner Agency, Inc. Renewals and New Spot Campaigns at WCOP Renewals of 52-week spot schedules for Colgate Palmolive Peet and the R. J. Reynolds Tobacco Company (Camel cigarettes) are among latest items of business at WCOP and WCOP-FM, Boston. Special campaigns have also been placed for Waitt & Bond, Inc., makers of Blackstone Cigars, and renewed for Birds' Eye Products, division of General Foods, Inc. New spot campaigns started by local sponsors include Strazzula Brothers, of the Diamond Brand Products, and Irene Rich cosmetics. The Albany Carpet Company has recently increased its announcement schedule. Participation in the Mildred Bailey program has been resumed for 52-week period by Standard Brands' Chase and Sanborn Coffee, and Lynden Chicken, division of the Washington Co-op Farmers Association. • Five Spot Deals Closed on WCBS Spot business on WCBS includes five contracts signed recently. Sponsors buying station breaks are Trans World Airlines, Kraft Food Company, Groves Laboratories, William H. Wise & Company, and Beaumont Company for 4-Way Cold Tablets. Announcements for Knickerbocker Federal Savings and Loan Association, New York, will be heard on Galen Drake's "Housewives' Protective League" and "Starlight Salute" programs. • Rexall Drug Spots Rexall Drug Company, Toronto, started spot announcements and musical programs on varying schedules on 21 Canadian stations recently. Agency for the company is Ronalds Advertising Company, Toronto. • Spots for Adam Hats Adam Hat Company has been running a daily one-minute announcement for a period of eight weeks on the Lanny and Ginger Grey show on WMGM New York. Program is aired 8 to 8:30 A.M. Monday through Saturday. Madison Advertising Company placed the account. RADIO SHOWMANSHIP