Radio showmanship (Jan-Dec 1949)

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NO COMMERCIALS ON MILL PROGRAM If #1?, Frederick P. Laffey in dirigible, The Wonder Ship. Part of "This Is Greater Lawrence" presentation Nearly 100,000 people who live in Lawrence, Massachussetts and the surrounding communities of Methuen, Andover and North Andover are getting to know each other via a new WLAW program. "This is Greater Lawrence," sponsored by the Pacific Mills, is planned to affect and interest every segment of community life so that each group and group member finds in the program a spokesman for its purpose. "This is Greater Lawrence" tries to emphasize the spirit of helpfulness, pride and cooperation in the area, to make each citizen know every other citizen and understand and appreciate what the other is doing. Each Thursday at 7:15 P. M. the Ernest D. Whalen signing contract for renewal of sponsorship. Laffey looks on RADIO SHOWMANSHIP