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Fred Laffey with cohorts in Arctic clothing
sponsor opens the WLAW microphone to all civic, fraternal, and social groups in the Greater Lawrence area so that each may tell New England the stories of the part he plays in the life, progress, and welfare of the community.
So popular and effective has the series become that the management of Pacific Mills, through the Executive Vice-President, Ernest D. Whalen, has renewed the contract for another year of presentations.
Pacific Mills, world famous producer of textiles, has always been a consistent user of radio, believing that it plays an import' ant part in its everyday activities. It uses radio, through WLAW, to notify its employees of changes in working schedules, when the time element is involved. Pacific Mills management feels that though it may not receive material gain from sponsorship of this type of informative program, it is offering a contribution to the welfare of the community of which it forms an integral part. It is only reasonable, they say, that the well-being of the people they employ is just as important as the product they turn out.
There are no commercial messages on the
program. There is just the tag line, "Presented with the good wishes of Pacific Mills." But Pacific Mills is still bound to benefit from such advertising. The audience covers every economic and social
AIR FAX: Informative program to help people in Greater Lawrence community get to know each other as groups and individuals.
Broadcast Schedule: Thursday, 7:15 P. M.
First Broadcast : March 11, 1948
Station: WLAW, Lawrence, Mass.
Power: 50,000 watts
Population: 84,323
Preceded by: "Headline News," ABC Network News
Followed by: "David Harding, Counterspy"
level. Prospective customers are going to be made "Pacific-conscious" with the simple use of that tag line. Eventually, the trend will move toward customers asking: "Is it Pacific?" before they purchase material or ready-made clothing. "This is Greater Lawrence" was a program idea conceived by Frederick P.
(Continued on page 32)
MARCH, 1949