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'Bucket of Bucks'
Sparks Quiz Show
Use of a clever twist on the basic "Man on the Street" program idea has spelled out cash register success for six businessmen sponsoring "Biographical Braintesters" over KILO in Grand Forks, North Dakota.
"Bucket of Bucks" is the new gimmick devised to boost sales of the sponsors' products at a minimum advertising outlay. Originally, the program format called for a series of biographical clues given and added to each day. Contestants tried to identify the unknown individual from the hints given. A correct answer got an award of ten dollars in merchandise or cash from each of the participating sponsors.
AIR FAX: New gimmick on basic "Man on the Street" show spells success for cooperative sponsors and winning contestants.
First Broadcast: October 6, 1947
Broadcast Schedule: Monday through Friday, 1 P. M., Saturday, 1:45 P. M.
Sponsor: Cooperating
Station: KILO, Grand Forks, North Dakota
Power: 1,000 watts
Population: 20,228
At the end of the first year of the show, a "shot in the arm," the gimmick, "Bucket of Bucks," was adopted. And it has proved more than satisfactory to sponsors and contestants.
With the new scheme, a small silver pail is carried by the announcers. Into this
pail is placed one silver dollar each day by each sponsor. This change in the method of awarding the grand prize has given the production new interest. There are more listeners, more contestants, and most important, the sponsor gets the maximum in radio advertising for the minimum advertising appropriation. Sponsors are guaranteed that their contribution to the grand prize award will never be more than one silver dollar each day.
Participants on the program are more than happy because they can, if successful, leave the scene of the broadcast with their pockets full of silver dollars. This has proven much more satisfactory than the merchandise certificates which somewhat confined the nature of the material they would receive.
As for the cost of the show, other than actual air time and the silver dollars, there are only the usual talent fees and line maintenance costs. Here again, the sponsors get their money's worth.
Aired Monday through Friday at 1:00 P. M. and Saturday at 1 :45 P. M. due to conflicting programs, the new show has demonstrated its success in reaching a large prospective buyership.
Since there is a small market, and there are few accounts in the area who can afford to sustain a major production on a six day basis, the show is sponsored on a cooperative basis. Results show that it is the perfect medium for the businessman with a carefully planned, limited budget.
Format of the show calls for an opening and closing announcement by a commercial
RADIO SHOWMANSHIP