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like nothing better than being part of the show and "Breakfast at the Brass Rail" capitalizes on that universal instinct.
There is a definite schedule slated for each day of the week. On Mondays, a general information forum is the keynote of the day. Tuesday's discussions include science in the news and superstitions in nutrition. A guest child psychologist, Dr. Max Rosenblum, answers listeners' questions on Wednesday's show. Thursday a nutrition class is held. Friday's program concentrates on home economics and menus. Featured performer on Saturday is Dr. Alma Kelley, who gives "scientific relaxation" lectures.
Other talent starred includes Fredericks, announcer Dick De Freitas, guests and, of course, the all-important audience.
Talent costs are not exceptionally high, then, and the only major expenditure left is airtime.
This kind of program has a wide appeal
for homemakers and Dtjnts. Almost everyone is interested in he health of his child or children and his own physical well-being. Yet the kind of nutritional information which can be dry and tasteless is distributed as a sugar-coated piece of entertainment. Those at the Brass Rail get in on the discussion forums themselves while those in the home audience are participating mentally.
Homemakers get a chance at usmg the well balanced, good-tasting menus which form the basis for good nutrition habits and consequently healthy Americans.
Food products and services offered by the sponsors get good, upper-level advertising, meanwhile. Through a program which bases its approach on nutrition and health, continuation of the high reputation of their goods and services is assured. At one and the same time they are getting a double advertising benefit. They aim for (Continued on Page 32)
WMGM's Carlton Fredericks gives his scientific and entertaining advice on health and nutrition before a Fifth Avenue Brass Rail breakfast audience