Radio showmanship (Jan-Dec 1949)

spotlighting some phase of general school operation. Titled "Our Schools in Action," the new series was originated by Dr. Willis Dunbar, Public Affairs Director of the Fetzer Broadcasting Company, in cooperation with the Board of Education and the Principals of the Grand Rapids High Schools. WOR Magician Series WOR New York has scheduled a new program on Sunday from 2:45 to 3 P. M. entitled "Blackstone, Magic Detective." Novel dramatic mystery series featuring the famous magician Blackstone is sponsored by the Blackstone Washing Machine Corporation, manufacturers of home laundry equipment. At the close of each broadcast, Blackstone explains to the listeners one of his own magic tricks in a simplified manner. • 'This Is Bing Crosby" Debuts on WCAE WCAE has been selected in the Pittsburgh area to carry the new "This Is Bing Crosby" transcribed series of programs every day Monday through Friday at 12:45 P. M. under the sponsorship of The Vacuum Foods Corporation, processor of Minute Maid, fresh frozen orange juice concentrate. Pittsburgh's major stations made fervent pitches for the show, and WCAE was selected by the advertiser because of WCAE's outstanding promotion facilities and the excellent availability — the 12:45 spot preceding woman commentator Florence Sando at 12:30 and the high hooperated Louis L. Kaufman newscast at 1 P. M. WCAE is publicizing "This Is Bing Crosby" with a barrage of courtesy announcements, point of sale displays, direct mailing, newspaper ads and special shows featuring Bing Crosby recordings. Art Show Aired on KTRC A new show on KTRC Santa Fe, combines art with radio. At 7:15 P. M. each Friday, painting, literature, music, dance, and the theatre are discussed. Format of the program is built around reviews of local, national and international art news and a discussion of some issue dealing with the arts. Writer-producer is Alfred Morang, painter and art critic. • New Birthday Program WGVA Geneva, New York, has developed a new show titled "Happy Birthday to You" which is aired Monday through Friday at 11 A. M. Staffer Bob Asman announces the birthdays of local listeners and gives names of famous people celebrating their birthdays on the broadcast date. Brief biographical notes round out the presentation. • New Kiddie Show Latest juvenile production on WNJR Newark, New Jersey, is a series called "Let's Be Happy." Aired each Sunday at 1:30 P. M., the programs feature youngsters from the Newark area between the ages of five and fourteen, who have shown marked vocal or musical talent in auditions. As mistress of ceremonies, Gladys Burns conducts the auditions. • New Deejay Show A new disc jockey program debuted on WOR New York, at the end of December. The half hour "Bill Williams Show" is supported by vocalists Stuart Foster and Martha Wright and the WOR Orchestra directed by Emerson Buckley. Show is aired at 8 P. M. Thursdays. • Tune-O Quiz New quiz game for radio made its initial appearance on WJHP Jacksonville, Florida, January 3. Titled "Tune-O" it is played with a specially lined scoring card, and offers to WJHP listeners prizes comparable to those given on network shows. Wayne Farrell, disc jockey who sold $6,000 worth of radios in thirty minutes on the air, announces the hour-long afternoon program. • KDKA Gets Eddy Arnold Show The Eddy Arnold show, starring America's No 1 folksinger, will be heard every Monday, Wednesday and Friday morning on KDKA at 8:15 beginning November 1. 22 RADIO SHOWMANSHIP