Radio showmanship (Jan-Dec 1949)

Sponsor is the International Milling Company. Eddy Arnold, whose sensational popularity has earned him feature stories in Time and other national magazines, is assisted by the Willis Brothers, Hal Horton, the Tennessee Plowboys, the Oklahoma Wranglers, Jud Collins, and such sparkling guest stars as the Dinning Sisters, Cowboy Copas, and others. Arnold started life as the youngest son of a cotton and corn farmer in Chester County, Tennessee. While still a youngster he played guitar in brush-arbors and at square dances. He got his big break when he was 18, with a unit at a Jackson, Tennessee radio station. From there he went to Memphis and later to St. Louis. He is well known for his work with Grand Ole Opry in Nashville, and for his RCAVictor records. • Show for Women on WCON "Let's Hear Now" is the newest presentation on WCON Atlanta, Georgia. Presented by Doris Lockerman, associate editor of the Atlanta Constitution, the show's format is made up of a fifteenminute chat about interesting people, as well as sidelights on the news. First broadcast was aired January 3 at 8:45 A. M. • "Listen and Live" The Greater Detroit Plymouth Dealers Association is sponsoring a new early morning broadcast over WWJ Detroit. Originating from the office of the director of traffic at Detroit police headquarters, the airer gives listeners information on weather, street conditions and traffic hazards. "Listen and Live" also includes music and comments. Agency for the association is Powell-Grant Advertising. • Clever Combination Combining a forum type show with a giveaway gimmick has produced "Flint Town Talk," new airer over WBBC Flint, Michigan. Presented at 10 P. M. each Monday, it was prompted by the question, "Whence goes our city?" Participants in the program are teachers, doctors, lawyers, businessmen, politicians, union leaders, and clergymen who are not identified. Listeners who correctly name the participants are awarded prizes. New KMPC Show Chef Milani, "King of the Kitchen," is heard on a new program on KMPC Los Angeles, Monday through Friday 9:30 to 9:45 A. M. A 52-week participation sponsorship on the program has been signed for by Wilson and Company, Inc., through Davis and Company. American Beauty Macaroni Products, through the Dan B. Miner Company, has signed for thirteen weeks. Organist Art Hinett in New Morning Series Art Hinett, veteran Philadelphia organist, is back on KYW as staff organist with a morning schedule of programs entitled "Art Hinett and Company." Featured vocalists with Hinett on the 9:45 — 10 A. M. series are Lee Morgan and Kandi Anderson. All three have been musicians since childhood. Hinett began his career at the age of 13 as a pianist at the Royal Theater in the Frankford Section of Philadelphia. His father was a projectionist in the theater and Art played accompaniment for the pictures. He has been a professional organist for 26 years. Lee Morgan, who also appears on KYW's "The Lunchtimers" program, has been active in radio since childhood. She made her first appearance on a Reading, Pa. station at six. Eighteen months ago she came to KYW and has made several television appearances in addition to her radio work. Kandi Anderson, newest vocalist at KYW, rose to prominence in 1947 when she made a network appearance on "The Big Break" as a Philadelphia finalist. Now 18, she has been singing in local radio since age 1 1 . Informality is the keynote of the new "Art Hinett and Company" series. On Mondays and Wednesdays Lee Morgan sings along with Hinett while on Tuesdays and Fridays Kandi Anderson is the featured vocalist. The program is produced by George Skinner. MARCH. 1949 23