Radio today (Apr-Dec 1939)

A New Industry is Born as RCA and NBC Present Television Broadcasting Begins on April 30 in New York Area ...and 7ZCA1/*c&i Television Receivers are Ready! Years of patient effort in RCA Laboratories . . . millions spent on research ... now convert a fantastic dream into a splendid reality. April 30th marks the birth of a new industry — television. On that day radio will take on another dimension. Sight will join with sound to bring the public a wealth of new experiences. Television is something everyone wants. Those living in the New York metropolitan area can have it right now. No prediction can be made as to how soon it will be available throughout the country, but RCA is bending every effort to meet the nationwide desire as soon as possible. The development of television by RCA and its various subsidiary companies is an example of RCA's policy of always looking ahead. About ten years ago, RCA established experimental television station W2XBS. Shortly thereafter, television research laboratories were set up in Camden, N. J., so that all of the resources of RCA in transmission, broadcasting, reception and sound reproduction could be applied to this new art. Out of this RCA television research came the Iconoscope, the "eye" of television, and the Kinescope, the "screen." These are the bases of RCA electronic television, and have been made available to the entire industry. RCA has also spent more than two million dollars in practical field tests P^of television in New York alone ) over the past three years. Thus, RCA and its various subsidiary companies have been and are engaged in every phase of television — research, engineering, manufacturing, installation, broadcasting and service. This experience is unmatched. This is an important sales feature that RCA Victor dealers should remember and use in selling current and future merchandise. RCA Victor "look ahead' planning did not stop at the scientific development of television. It covered the sales end — your end — of the picture, too. As a result, RCA Victor Television Receivers not only perform with sales -compelling perfection but are priced lower than might be expected. In addition, RCA also looked ahead in the development of #£ the RCA Victor Television Attachment for use with _, present radios, which offers ^"i^\) you an opportunity for volume profits when television reaches your city. The ability of RCA Victor to look ahead has been demonstrated before. The long chain of improvements in RCA Victrolas and in recording processes . . . the ceaseless promotion of RCA Victrolas. ..the introduction of the Record Player . . . the formation of the Victor Record Society — all are examples of RCA Victor "look ahead" planning that has meant profits for dealers. And now RCA Victor opens a new' era of profits for you. Look ahead fl% yourself. Start now to grow l'_M\ with RCA Victor Television! FACTS YOUR CUSTOMERS WILL WANT TO KNOW ABOUT TELEVISION! 1. How many television stations are now in operation? In the near future indications point to the operation of three stations in the New York area. Also one at Schenectady, N. Y., and one at Los Angeles, Calif. 2. Can a radio receiver be used to reproduce television sound? Yes, most new RCA Victors sets are designed so that they can be connected to an RCA Victor Television Attachment. 3. What is the cost of operating a television receiver? At the average price of electricity about 1 cent an hour. 4. How do television pictures compare in quality with a home movie? An RCA Victor television picture compares favorably. 5. How many hours a day will television programs be available? In New York, NBC, in addition to two one-hour studio programs per week, starting April 30, will provide special pick-ups of sport events, visiting celebrities, etc. 6. Will television take the place of radio? No. You will continue to enjoy your radio just as before. Radio reception is an integral part of RCA Victor Television Receivers, or if you select an RCA Victor Television Attachment your present radio will continue to bring you radio programs as usual. RADIO TODAY