Radio today (Apr-Dec 1939)

Selling radio up (Continued from page 14) to this higher priced unit. Build attractive window displays around this merchandise and these uses. Selling up is, after all, just the art of selling. By display, by assortment, by your demonstration, by your selling talk, create the desire to own the better radio, because it is better, show your enthusiasm with demonstrable points which the customer can see, hear and recognize. DEALER CAN GUIDE SALE Because there is a demand for lower priced small sets, you must expect customers to be interested in them. Show your interest in your customers by showing them these low-priced units in your windows, and in your store, but don't let them buy one until they have seen, heard, and hnow about the better ones. Most customers will be guided to a large extent by your opinions, and advice. You will have to take orders for these low priced sets, because there is a demand for them, and by the same token, you have got to sell the higher priced ones harder, and more scientifically because you are selling up from the demand. Non-directional speaker hangs from ceiling M2W Chandelier baffles (Atlas) provided uniform sound coverage at a recent dance at Rensselaer Polytech. Dolly Dawn, vocalist, for George Hall's ork was very pleased with results of the installation. The Kind of Letters Manufacturers Dream About But Seldom Get: "The Chanalyst will do all you claim ior it and also the following things. In conjunction with the instruction book the Chanalyst affords the best education in aligning and tracking, in all its phases, that I have yet encountered. It also clarifies all those mysterious circuits which were so much of a headache to servicemen, such as various oscillator circuits. A.F.C. circuits, audio degeneration and regeneration, inverse feedback, phase inversion, etc. One can test all these circuits, their effects, delects, components, etc., just as easily as he can check an ordinary T.H.F. set. The instrument is so simple to use that in a short time a serviceman can become quite adept with it and. as he goes about measuring voltages and checking circuits he never dreamed possible, it's so natural and easy he just takes it ior granted that all this has, come to pass. I like the Chanalyst and don't know how I got along without it before and would never do without it now. It is not only an instrument, it's an education." — Walter Stepanovich, Steubenville, Ohio. "This instrument will be the only thing that will not become obsolete. Sure can find intermittent and noise quickly." — Carl Becker, Scotland, S.D. "The speed with which trouble can be located with the Chanalyst and the ease ol operation is amazing." — Leonard Roberts. Jr., Precision Radio Service, Steubenville, Ohio. "It has taken the nightmare out of my radio servicing. Price $107.50 With Rack-Panel Assembly $122.50 Rack-Panel Assembly (sold separalely) $15.00 Have seen nothing to equal it in my twenty years of servicing." — R. H. Reed. Waco. Tex. "The best instrument in my shop, it becomes more useful as I learn more about it." — John A. Thoma. Emsworth, Pa. "The Rider Chanalyst is the instrument oi today and tomorrow. I like every part of it and all the channel circuits are very good." — Joseph Uzdarwin, Nashua, N. H. "I do not see how anyone could do without a Chanalyst. It certainly is a big time saver. Your instruction book is the most complete I have ever seen with any instrument." — C. L. Vannerstrom. Highland Park, Mich. zSc * °r 80-Page Book [ g 3"" Completely explaining performance, «< ,,^k ease of operation ol the Chanalyst. L. « GO TO YOUR JOBBER AND DEMONSTRATE IT TO YOURSELF The HIDEH Chanalyst The VoltOhmyst is unlike anything heretofore available to the servicing industry. It will remain useful for years to come in the servicing of radio receivers, television, facsimile, sound and such equipment. This New Electronic D-C Voltmeter-Ohmmeter measures voltage wherever you wish, without your being concerned with its value and irrespective of circuit complications. For, the Rider VoltOhmyst has one scale — one zero adjustment. You just put the proper probe at the point to be measured and look at the single scale. The VoltOhmyst has an extremely wide range— 0.05 volt to 5000 volts d-c, 0.1 ohm to 1,000.000,000 ohms. Send today for complete specifications and literature. See your jobber for a demonstration. p"ce $5750 SERVICE INSTRUMENTS, INC., 404 Fourth Avenue, New York City FOREIGN DIVISION. 145 W. 45th Street. N.Y.C.. Cables — "Servicin" APRIL. 1939 55