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EXTRA PROTECTION!
WIRE WOUND
RESISTORS
(Cement Coated)
That special cement coating on IRC Power Wire Wound Resistors is just as rough and tough as it looks. It is the most durable coating yet developed. It is practically impervious to moisture and heat. It doesn't peel, chip or crack. It offers EXTRA PROTECTION against the most common causes of resistor failure. It gives you true airplane — submarine resistance dependability — at not one cent of extra cost. Its amazing superiority can be demonstrated by any test you care to name. Ask your jobber. Insist on IRC Power Wire Wounds — the only resistors having this exclusive feature.
A 10-WATT
SERVICE
HINT
Hundreds of servicemen and amateurs save time and money by using these little
10-watt IRC Power Wire Wounds universally lor all low wattage resistor requirements. The 10-watt adjustable (Type ABA) is especially handy. Any desired range up to the maximum ol the resistor can be tapped oil by moving the adjustable band. A lew popular ranges equip you ior literally hundreds of jobs.
INTERNATIONAL RESISTANCE CO.
SolisHetus
Dealers may now broadcast
Crosley Corp. has prepared a series of 13 dramatized, 15-minute, recorded programs for broadcasting that the dealer can put on his local radio station and tie in with his own advertising, name and address. The series is available for twenty-dollars, plus a small charge for each broadcast of copyrighted musical scores. Crosley Radio Corp., 1329 Arlington St., Cincinnati, Ohio.
Combination fob ticket and receipt
A single printed card resembling a baggage tag is separated into three parts including; a job ticket for shop use, a receipt with a service guarantee and a job record card for filing as a reference. National Union Radio Corp., 570 Lexington Ave., N. Y.
Animals are used by National Union to illustrate need for new tubes. A dog illustrates a "howling" radio, a mule mimics a "balky" set and "squealing" is shown by an open-mouthed pig.
Display tor table models
New floor stand to display Majestic table models is in three colors with ample space on the two steps to display six sets. The stand folds into a compact container, measures 57 inches wide, 52 inches high, and 28 inches deep. Available through distributor or Majestic Radio & Television Corp., 2600 W. 50th St., Chicago, 111.
Contact microphone display tor dealers
LEADERS^
' ~M t, tlm« I'll mul/m ..
AMmiTi VEUCITV MICROPHONES
New Amperite display for Kontak Mikes is in two colors and measures 11 x 17 inches. Available to all dealers on request.
Jobbers display answers service questions
Personalized counter displays which carry the name of the individual jobber are offered by Supreme Instruments Corp., Greenwood, Miss. Five sales messages make up the group, pushing the new 504 tube-and-radio tester. Question and answer information is printed on the back of the displays answering most servicemen inquiries.
/tv man arch of the .hi*'
Majestic floor stand uses generous spacing to show six table models to good advantage.
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RADIO TODAY