Radio today (Jan-Dec 1937)

PEP-PRODUCTS AMONG APPLIANCES Higher temperatures mean cooling merchandise on radio sales floors • WAEM-DAY business needs stimulating and not a few radio dealers are going to bat for tbe roomcooler business. Manufacturers of these portable summer air conditioners have designed themselves into the kind of merchandise that packs a great sales v,'allop. At this point they give the consumer color, economy, streamlines, casters, flexilnlity, five years to pay, etc. Conditioner engineers have settled down to a long list of precision devices for cooling, dehumidifying, washing and circulating the air. Those selling modern coolers have been awarded a series of talking points not available before 1937. Appeal widened Eadio men are particularly interested in the fact that air conditioner sales for homes are swiftly increasing as compared with commercial installations. In 1936, 25 per cent of all installations were residential; year before, the figure was 17 per cent. Installation problems have been simplified and service aspects are today on a comfortable basis. New merchandise is presented as beautiful, compact, quiet and fool-proof. Here is a list of some of the makers of the new-type summer gadgets : Air Devices Corp., 210 Clark St., Chicago, 111. Airtemp, Inc. (Chrysler), Dayton, Ohio. Carrier Engineering Corp., 8 50 Frelinghuysen Ave., Newark, N. J. Climax Engineering Co., 121 E. Morris St., Indianapolis, Ind. Corozone Air Conditioning Corp., Cleveland, Ohio. De La Vergne Engine Co., Chester Pk. and Simpson Ave., Philadelphia, Pa. Delco-Frigidaire Conditioning Division, General Motors Corp., Dayton, Ohio. Fairbanks, Morse & Co., Indianapolis, Ind. General Electric Co., Bloomfield, N. J, Kelvinator Corp., Detroit, Mich. Norge Division, Borg-Warner Corp., Detroit, Mich. Pleasantaire Corp., 304 E. 45th St., New York, N. Y. Servel, Inc., Evansville, Ind. Standard Air Conditioning, Inc., 50 W. 40th St., New York, N. Y. Strang Air Conditioning Corp.. 215 E. 20th St., Kansas City, Mo. Westinghouse Elec. & Mfg. Co., Mansfield, Ohio. York Ice Machinery Corp., York, Pa. "CAPACITOR" MORE DESCRIPTIVE THAN "CONDENSER" * There are condensers and condensers in the electric refrigeration art. A condenser may be of the vapor type, intended for the condensation of gaseous refrigerants. Again, it may be of the electric tyiJe, intended for motor-starting functions. Hence the term is confusing and often misleading. In place of "condenser," the term Example of likely summer merchandise: window "Air Pilot" by Standard. "capacitor" is being urged by Aerovox Corporation of Brooklyn, N. T., for electrical and radio functions. Employed for some time past in radio terminology, the use of the term "capacitor" is even more important in refrigeration to avoid possible confusion between electrical and mechanical devices. ZONING SALESMEN MAKES FRIENDS *■ A zoning system for radio and electrical-appliance salesmen is used by Evans Electric Appliances, Birmingham, Ala. This prevents the men from spending too much time jumping from one part of the town to the other and causes them to work their territories more intensively. "We figure that the more friends a salesman makes in a neighborhood the more sales he should make," said J. M. Evans, proprietor. "Call-backs on customers result not only in other sales to them, but in service business as well, besides developing names of other prospects in the neighborhood. "Some of our salesmen have been quite successful selling radio owners loud-speakers for the woman of the house to use in the kitchen, also in the sale of extra sets for the bedroom. Sometimes the owner of the home can be sold a radio for his office or for his summer cottage." * New retail sales manager for Boreii Bicycle Co., Little Rock, Ark., is E. B. Jlatkin. Boren's recently held a feature showing of 1937 Ci'osley Shelvadors, for dealers of the state. ■k Xorge distributors and dealers in Boston and New England areas began last month to sponsor a series of 3 9 quarter-hour broadcasts on AVBZ and AVBZA. Program is called Norge All Star Varieties and will feature famous dance bands, comedians and singers. * Tom Killian, Inc., Denver, Colo., automotive distributors, have opened a new branch devoted to Crosley products. H. C. Royer, former Crosley wholesale man, has joined the department; dealershows and service schools have been held as a part of a vigorous merchandising campaign. Similar activity has been noted at Aniwican Electric Co., Kansas City, Mo., jobbers. 68 Radio Today