Radio today (Jan-Dec 1937)

Record Details:

Title:
Radio today
Date:
Jan-Dec 1937
Publisher:
New York : Caldwell-Clements, Inc.
Volume:
Radio today (Jan-Dec 1937)
Leaf #:
000338
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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National Broadcasting Company A Radio Corporation of America Service IDDLING with the dials while the prospect burns is often fatal to the sale. Note how surely an outstanding radio dealer dials a station. And note his unerring choice of a program — one that charms the customer and meets his mood, exactly. This dealer doesn't get submerged in price discussions or competitive chatter. He knows NBC stations and programs, right around the clock! He sizes up a prospect and lets an NBC program help put the sale across. His demonstrations are on a par with both sets and programs, and better set sales prove it!