We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
THE RADIO THAT MADE SALES HISTORY
• One year ago Fada announced the addition of "Coloradio" to their regular radio line. This announcement created no stir among the dealers because of previous unprofitable experiences with color. Little did they realize at that time that while color in radio was not new, "Coloradio" by Fada was decidedly new . . . new in the application of color . . . new in standards of performance . . . new in comparison of value.
• At the first showing of "Coloradio" far seeing radio dealers realized at once the amazing sales possibilities this new line offered. The gleaming modernistic cabinets of Bakelite and Beetle in Black, Walnut, Ivory and Chinese Red adorned with Gold and Chromium metal were glorious to behold. Fada had added another great contribution to the radio industry.
• The appeal of color is universal ... it arouses the deepest emotions in both old and young ... it has greater sales appeal because color is the dominant trend ... it had performance appeal because "Coloradio" offered a new standard of excellence in performance ... it had price appeal because no other small set line offered so much for so little. Fada had taken the small set radio out of the doldrums of monotony and gave it a new lease on life.
• Wherever it was displayed consumers likewise caught the allure of "Coloradio" as created by Fada. Sales skyrocketed to new highs . . . dealers were literally swamped by the demand . . . production was speeded up . . . extra molds were made . . . extra floor space added . . . extra labor employed to maintain production schedules with the increasind demand. The success of "Coloradio" was assured . . . Fada had given the radio industry another great sales stimulant.
The new "Coloradio" series for 1938 will soon be announced ... it will Far outstrip its predecessor in beauty oF design, perFormance and value. It will Feature AC, AC-DC and Battery Operated radios For the Farm. It will oFFer the dealer greater sales possibilities than any other small set line. Regardless oF the number oF lines a dealer may Feature he cannot aFFord to ignore the addition oF "Coloradio" ... the biggest small set line For 1938.
The Tsjew Fada Line for 1938 Will Include a Well Balanced Presentation of Compacts, Table 'Models and Consoles of Distinctive Designs in beautiful Contrasting V/oods and
featured in Every Price Range
• •
FADA RADIO & ELECTRIC COMPANY, LONG ISLAND CITY, N. Y.
RADIO TODAY, May, 1937. Vol. Ill, No. 5, published monthly by Caldwell-Clements, Inc., 480 Lexington Ave., New York, N. Y. Subscription yearly SI. 00 in U. S. and Latin American countries; $1.25 in Canada; $2.00 all other countries; single copy, 15c. Entered as second-class matter July 24, 1936, at the post office at New York, N. Y., under the Act of March 3, 1879. Printed in U. S. A. Copyright 1937 by Caldwell-Clements, Inc.
(Index to Advertisements on page 71)