Radio today (Sept 1935-Dec 1936)

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-^s On the Air, as in the Air ^hmvmanskip holds the crowds! Showmanship of the kind that sustains and increases your market for finest radio receivers Showmanship wins and holds the crowds — in the breathless "delayed opening" parachute drop, or the carefully-built radio program. Showmanship delivers the entertainment the whole world wants — thrills, laughter, tears, romance. Without these, there is no entertainment, no audience — and no receiver sales! Showmanship has made the programs on NBC Networks the outstanding entertainment of radio since 1926. Day in and day out, sponsored and sustaining programs on NBC attract the greatest air audience in the world. Your prospects are in this audience. They find radio worthwhile because of the fine programs they hear. NBC showmanship therefore makes a priceless contribution to your business. For maximum sales effectiveness, feature not only the fine instruments you have for sale, but also the outstanding NBC programs. They are one of your biggest sales assets, providing the incentive to own better receivers for the reception of programs that were never so appealing to the public as they are today ! NATIONAL BROADCASTING CO., Inc. A Radio Corporation of America Subsidiary NEW YORK . CHICAGO . WASHINGTON ■ SAN FRANCISCO