Radio-TV mirror (July-Dec 1954)

Record Details:

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Stardom A firm believer of "it pays to advertise," Mr. Browning goes to any lengths — or heights — to plug his shows. whose real name is Bill Livesay — was told by the big boss: "That name Livesay will have to go." Anxious to get the job, Reed got together with friends and came up with Reed Browning. Months later, the NBC boss met Reed at an office party and asked why he'd changed his name. "Because you told me to," Reed replied. "Oh," laughed the boss, "I was only kidding. We were going to hire you anyway." When NBC was split and the American Broadcasting Company was formed, Reed was sent to Hollywood as a member of the ABC staff. For the next few years, nothing spectacular happened to Reed's career. Then, recently, he bought himself a pair of horn-rimmed glasses. From the day he donned the specs, his career has skyrocketed. Says Reed, "Until I bought a pair, I had only one radio show. Now ABC has suddenly discovered, after knowing me for a dozen years, that I am a composite of Lewis, Cullen, Allen and Garroway. So they've given me the big build-up as California's answer to those four guys." While success has become Reed's business byword, at home, in North Hollywood, he continues to pursue his quiet, easygoing way of life with Laurel and their youngsters, Wendy, 13, Billy, 11, Kenneth, 6, and Elizabeth Anne, who is one. The Browning back yard houses a much-used swimming pool, which Reed helped to build, and an outdoor barbecue, a family favorite. While others concentrate on semi-tropical vegetation, the Brownings make a hobby of keeping their place as "Eastern" as possible, to remind them of Illinois. Reed enjoys gardening and "fussin' and fixin' " around the house and is also a ham radio operator. The Browning home is situated just ten minutes from the ABC studios on Vine Street. This is a convenience Reed enjoys to the fullest, for he hates traffic. But what is more important, Reed loves people — and there's no doubt of how much folks, far and wide, love Reed. He's a spectacular, spectacled favorite. Reed and wife Laurel like to entertain Hawaiian style, delight friends with their informal outdoor barbecues. Billly, Kenneth and baby Elizabeth join Reed and Laurel in a water fest, while Wendy often helps Reed on his show.