Reel and Slide (Mar-Dec 1918)

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REEL and SLIDE 29 Do you contem'plate the 'production of motion pictures for an advertising or selling medium? Then don't forget that Your films MUST be photographically perfect. They MUST be properly arranged from an advertising and selling standpoint. You MUST have a plan for their efficient use. MOTION PICTURES THAT WILL SELL YOUR PRODUCT Commercial Motion Picture Mfg. Co. 2436-40 Sheffield Ave., Chicago, 111. We sell the dandiest little portable projector. The best industrial reels will be described in this department. We aim to print reviews of all the newest, worthy productions, but age does not bar a feature which is of sufficient quality to be of interest to our readers. Dairying and Evaporated Milk. An entertaining and instructive picture is being released by the Carnation Milk Products Company of Seattle, showing many interesting dairy scenes, and taking the audience through the process of milk evaporation. The practical uses of evaporated milk _ are delineated, also many activities in the interior of a model condensery. The handling of the milk from the time it is received until the time it is canned is revealed. Electricity in the Home. "Romance of the Old-Time School" is the title of a two-reel picture being released by the publicity department of the Westinghouse Company, East Pittsburgh, Pa. This picture reveals in an interesting way the use of electricity in a modern home and factory. The pretty love story of Dorothy Goodworthy and Bob Brighton is cleverly interwoven with the pictures, giving the proper degree of "human interest." These pictures are particularly of interest to institutions specializing in domestic science. Films on Soap Industry. The Larkin Soap Company of Buffalo, N. Y., are releasing a series of films describing their product. These pictures show the various processes involved and give a clear idea of the soap industry as a whole. Shows White Pine Lumbering. Attractive scenes of winter logging in the North woods are the feature of a six-reel industrialeducational picture recently made for the North Pine Manufacturers' Association by the Diamond Film Company of Chicago. The picture is now in the hands of the White Pine Bureau, St. Paul, Minn. The entire process of logging, transporting and cutting the pine logs is depicted by means of good photography. Studebaker Motors Pictured. A series of reels showing how Studebaker motor cars are made, the material that goes into them, and scenes taken in the Studebaker workshops, are being distributed by that company through its dealers in various parts of the country. Food Products in New Reels. The H. J. Heinz Company, Pittsburgh, is distributing a series of moving pictures showing the development of their food products from the sower to the consumer. These films are now being released through the Heinz Educational Food Show Bureau. They depict the growing of the vegetables for the "57 Varieties" and their handling in the sanitary factories. "Goodyear Tires" on Screen The Goodyear tire people have adopted the screen to exploit their product, the picture being a 1,000 subject in which interest was introdticed by means of a huge elephant in the Cincinnati zoo. This film is being shown to mixed audiences in various parts of the country. Excellent results are reported. The picture was produced for the Goodyear people by the Cincinnati Motion Picture Co. "Pittsburgh, the Steel City." "Pittsburgh, the Steel City," is the title of an industrial picture recently issued by the Ford Motor Company of Detroit in their "Ford Educational Series." This picture shows the various places of interest in and about Pittsburgh, and takes the audience to the vast industrial district thereabouts. The furnaces, foundries and mills are shown in an interesting series of views. Many of these fire belching furnaces are engaged in America's war work, which gives the picture timely interest. Railroad Sends Out Reels. The Missouri Pacific Railroad is releasing a series of moving pictures taken along the lines of that road. They are excellent from a photograpJiic standpoint, and, the company says, are much in demand. "A Footwear Romance" Krohn-Fechheimer of Cincinnati are releasing an industrial picture of general interest, entitled "A Footwear Romance," exploiting Red Cross shoes. Mr. Irwin W. Krohn is enthusiastic with results obtained through the distribution of the picture. (Produced by Cincinnati Motion Picture Co.) Officials Study Films IMPORTANT state and government officials are turning their attention to the screen as an educational medium and as an aid to war work. In New York State, among those who are investigating the use of the screen to teach war-time economy, are : John Mitchell, chairman New York State Food Commission ; Arthur Williams, Federal Food Administrator for New York State; Dr. Jacob Gould Schurman, member New York State Food Commission and president Cornell University; Chas. F. Treman, Federal Food Administrator for New York State, and Chas. A. Weiting, member New York State Food Commission and of the Federal Food Board for New York State.