Reel and Slide (Mar-Dec 1918)

30 REEL and SLIDE "Time and Motion Study'* on Screen i i TV yf'OTION pictures have entered a IV I new field of usefulness in big industrial plants," says A. E. Gundelach, sales manager of the De Vry Corporation, Chicago. "Many important institutions are having motion pictures made of special applications of tools used in assembling, repairing and manufacturing automobiles and machinery. The men in branch establishments who often cannot get the direct benefit of an accurate understanding of factory practice, because of their distance from the workshops, are thus enabled to study them minutely on the screen in actual operation. "Recently we sold the Ford Motor Co., 50 De Vry Projectors. With these machines a time clock arrangement is used which indicates the various motions of machine work and permits the operator to stop the film at any point desired, while detailed explanation is made possible. In this way, 'time and motion study' is reduced to a fine art, and the branch mechanic is offered the benefit of the best and newest ideas and their application in the home factory. "Unquestionably, the success of the Ford experiments will extend rapidly to other institutions who have highly standardized their product." Westinghouse Reels For Housewife THE Westinghouse interests, through their Lecture Service Bureau, are putting out a large number of carefully selected motion picture films and stereopticon slides through their publicity department, which is under the direction of Mr. A. B. Cole. Films showing the application of electricitj' to the modern home, and steam railroad electrification, are among the most important subjects. Says Mr. Cole of the service : "Since the use of motion pictures for presenting electrical developments and promoting the sale of electrical products has assumed so much importance in modern merchandising, we have arranged a series of films to meet these conditions in the most effective manner possible. "With the exception of the electrification films, the pictures are held together by a story which makes them interesting as well as instructive. These films will be loaned free of charge for presentation before electrical associations, engineering societies and clubs, women's clubs and institutions. "There is a very intense demand for these films and arrangements for their use should be made well in advance of the date on which they are to be shown. Arrangements for obtaining films should be made through the nearest district office, which will in turn make applications for them to the Department of Publicity, East Pittsburgh, Pa." Cincinnati a Film Center THE Cincinnati Motion Picture Company announce plans which will carry them into every branch of screen advertising, including the manufacture of high-grade educationals and novelty reels, many of which they are releasing through Pathe exchanges. "We believe in the possibilities of the screen," writes Clarence E. Runey, general manager of the company, "and we are covering the southern industrial district thoroughly. There is no single branch of the screen business in which we cannot excel without going outside of our own plant and organization. "We are giving particular attention to high-grade industrial pictures, producing them of as good quality as we produce pictures for the important eastern exchanges." FOR SALE DeVry Motor Drive Projector Has 500-foot magazine, continuous operation; good as new; a bargain at .$75. Address A. I., Reel and Slide Ixtading White Pine I^gs in Northern Minnesota From "Tom Day Makes Good" Industrial and Educational Photoplays Are My Specialty Not merely a series of unrelated scenes, but pictures which tell your story in an interesting and convincing way. I furnish everything from scenario to finished print. My equipment and experience make possible the taking of pictures under very trying conditions, such as the scenes illustrated here. One of which was taken half a mile underground in the damp tunnels of an iron mine, and the other in severe winter weather, 20 miles from a railroad, in the North Woods. Your correspondence is solicited. VENNING P. MOLLIS 3035 Irving Avenue So. MINNEAPOLIS, MINN. c mm M>'4^ ^ ■ ^^ I fcz 1 r- m X J, 0(1 I II t I iidcTKrouiKl — Injured .Mnur Kiteiving I'irst Aid From •■The Ma/i Who Didn't Think" Please say, "As advertised in REEL and SLIDE," when you write to advertisers.