Reel and Slide (Mar-Dec 1918)

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36 REEL and SLIDE Dramatize Your Selling Points With Essanay Motion Pictures LET them advertise your name and product as they can be advertised in no other way. There is a novel and human interest appeal in motion-picture advertising that other media of publicity lack. It is the appeal of motion and realism as opposed to still life. Just as motion-picture advertising in general is good advertising — so Essanay films are the best. Aside from the interest that Essanay prestige automatically stimulates for your films — it is a fact that Essanay equipment and experience assure you films that in nearness to perfection cannot be approached. We have every facility for coping with the unusual and difficult features of the individual proposition; our staff of photo-playwrights are capable of scenario arrangements that breathe life into the driest seeming subject — and into these story-plots or scenarios they weave the essence of sales idea. May We Suggest a Plan for You? Whether you consider motion pictures as a supplement to your other advertising — or whether you judge them as a thing apart from the whole — -you will find they have distinct sales-getting qualifications that you cannot afford to overlook. If you will simply indicate your interest we will be glad to formulate a plan suitable to your business. Simply drop us a line — NOW. Educational, Travel and Comedy Films We have a complete library of educational, travel and clean comedy films, in sufficient numbers to make up a varied program for all occasions. Correspondence invited. Film Manufacturing Company 1333 Argyle Street Chicago, Illinois Please say, "As advertised in REEL and SLIDE," ivhen you write to advertisers. 1