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And Slide
Lyne S. Metcalfe, Editor
F. J. McCoNNELL, Eastern Representative
CONTENTS
PAGE
Maeterlinck's "The Blue Bird" — Photographic Study from a New
Paramount Production 4
Adds 500 Per Cent to Attendance by Using Screen in a Charch — By Rev. G. H. Ashworth, Pastor, First Universalist Church, Sycamore, 111 5
Sees Projector in Every School — By Arthur E. Curtis, B.A 6
Canada's Rookies Study German Army Pictures 6
Analysis of Test on Yellowstone, Aid to Instructor Using Screen
—By A. C. Derr, D.D., Ph.D 7
Newman in Traveltalks 8
Graded School Courses Are Filmed 8
Films Used in This Law Suit 8
Screen Used in 451 Dakota Schools — By A. P. Hollis, Chief of
Extension Division, North Dakota Agricultural College 10
Ticket Sales Earn Church Projector — By Rev. Leonard E. Elack
mer. Pastor, St. Paul's Universalist Church, La Crosse, Wis. 11
Projection — A Department of Questions and Answers on Subjects Pertaining to Projection 13
Educationals — Review of Moving Pictures Suitable to School and
Church Use 13
? — Ask Us — ? — Questions Answered on Any Subject Pertaining
to the Screen 16
With the Globe Trotters — Double Page of Scenes from the New
Travel Reels T 18-19
PAGF.
"Educationals Must Justify Existence" 20
Picture Famous Stock Farm in Educational Reel 20
Slides — Questions Answered on Any Subject Pertaining to Educational and Entertainment Lantern Slides and the Stereopticon 21
Start a Sltde Club in Your Community — By Jonas Howard 23
Plan for Patriotic Slide Program in Schools — By Joseph F. Coufal. 24
Editorials 25
INDUSTRIAL FILM AND SLIDE SECTION
Screen Proves Its Selling Power for National Cash Register Co.
—By Clarence B. Greene 27
Ritter Company Adopts Films — Reach Dentistry Dealers 28
Short Screen Ads Offer Chance for Retailers in Many Lines —
By H. H. Dewey 29
Santa Fe Railroad Uses "Moving Moving Pictures" 30
Y. M. C. A. Enlists Screen 30
Standards Oil Screens Cartoons as Selling Medium for Stoves —
By N. H. Reed, Advertising Manager, Standard Oil Co 31
Industrials — A Department Describing, the New Commercial Films. 32
Patriotism — Industry and Farming Covered in New "Right of Way" Films — By Irvin L. Peil, Advertising Manager, Northern Pacific R. R 33
Sales Plan on Linweave Fabric, Links Films With Show Window— By Ernest K. Heilway, Advertising Manager, John V. Farwell Co 34
Interesting Announcements to Be Found in the Advertising Pages
EQUIPMENT
De V-ry Corporation ' 1
Acme Motion Picture Propector Co 3
Lincoln & Parker 9
Atlas Educational Film Company 10
Enterprise Optical Mfg. Co 11
Simplex Photo Products Co 12
Arthur E. Curtis 13
Standard Publishing Co 13
Lea Bel Film Co 14
Mcintosh Stereopticon Co 16
Community Motion Picture Bureau 17
Autopticon Co 20
Underwood & Underwood 21
Geo. W. Bond Slide Co 21
Walter L. Isaacs Co 23
PAGE
Chicago Transparency Co 24
Commercial Motion Picture Mfg. Co 28
Victor Animatograph 32
Cincinnati Motion Picture Co 34
National Cash Register Co Inside back cover
EDUCATIONAL FILMS Educational Films Corporation. .Inside front cover
Lincoln & Parker 9
Atlas Educational Film Co 10
Arthur E. Curtis 13
Lea Bel Film Co 14
Community Motion Picture Bureau ,. 17
SLIDES
Mcintosh Stereopticon Co ^ ,. . . 16
Autopticon Co 20
PAGE
Underwood & Underwood 21
Geo. W. Bond Slide Co. 21
Walter L. Isaacs Co 23
Quality Slide Makers 23
Novelty Slides, Inc 24
Chicago Transparency Co 24
INDUSTRIAL FILMS
Camel Film Co 26
Commercial Motion Picture Mfg. Co > . 28
Pittsburgh Commercial Motion Picture Mfg. Co. 30
Cincinnati Motion Picture Co 34
Diamond Film Co 35
Rothacker Film Mfg. Co Back cover
CLASSIFIED ADVERTISING
Page
Reel and Slide is published on the first day of each month, by the Reel Publishing Company, Herald Bldg., Chicago, 111. Phone Franklin 1866. New York Office, 1902 Times Bldg. Subscription price, 15 cents per copy, $1.00 per year, postpaid, in the United States, Mexico Hawaii, Porto Rico and Philippine Islands; Canada $2.50.
(Copyright, 1918, by Reel Publishing Co.)