Reel and Slide (Mar-Dec 1918)

^TT "THE picture is the one historical record and emotional expression flll which is as old as the world. It is possible that the picture antedates ^KJI language, the fundamental factor in civilization. Certainly the cave 1 1 drawings of the stone age were traced before any but the most limited, guttural speech existed. It is profoundly significant that no uncharted deep of history has ever been fathomed which did not send to the light — pictures." (Photoplay Magazine) Lyne S. Metcalfe, Editor CONTENTS PAGE Editorials 3-4 With the Reel Observer— By Henry MacMahon 5 "Ali Baba and the Forty Thieves" 6 Methods of Official Film Reviewers— By the National Board of Review^ 7 Department of Agriculture Makes Motion Picture Plans — By Jonas Howard 8 Exhibitors Must Sell Screen Space— By W. F. Herz berg " Why Lack of Funds Need Not Bar Films from a Church— By Orrin G. Cocks 10 Church Movies Depend on Workers— By Rev. Ernest A. Miller 11 Moving Pictures Take Their Place in the Export Business— By E. J. Clary 12 How Films Introduced New Tractor— By Harry H. Bates 13 Screen Advertising Not Limited to Any Types of Merchandise— By E. J. Clary 14 Theaters Gradually Learning Value of Films That Instruct— By Martin Johnson 14 Domestic Science Taught With Films— By Ruth League Mase 1^ PAGE This Industrial Picture in Demand Among Theater Men— By F. W. Wilson ,, . 16 Screen in Community Center Work — By Edward F. Sanderson .^. 17 Department of Labor Asks Schools for Screen Information 18 Motion Pictures Vital Aid to Victory — By Orrin G. Cocks 19 How Films Recorded Bi? Cattle Sale — By Warren T. McCray 20 Romance of Big Business, Film Subject — By J. R. Hessey 21 Here and There 22 Non-inflammable Film — How and When? — By Wil lard B. Cook 23 The Screen as a Medium for Artistic Expression — A Poet Who "Writes" in Pictures — By John S. Bird, A. B 24-25 Slides 26 Ask Us 26 The Other Fellow's Idea 27 Proj ection 28 Productions Worth While 29-30 Interesting Announcements to Be Found in the Advertising Pages EQUIPMENT PAGE Uniscope Company •_ 1 Nicholas Power Co '. 31 United Theater Equipment Co '32 Victor Animatograph Co 33 Joseph Hawkes 35 Universal Motor Co 36 Beseler Lantern Slide Co 36 Mcintosh Stereopticon Cq 37 Excelsior Illustrating Co 40 Thomas J. Owen 41 Blakely Printing Co 41 Autopticon Co 42 Atlas Educational Film Co 43 Filmgraphs, Inc 43 Arthur E. Curtis 44 De Vry Corporation 48 Pathescope Co. of America (Inside back cover) FILM PRODUCERS AND DISTRIBUTORS Baumer Films, Inc (Back cover) Robertson Cole Co... (Inside front cover; Camel Film Co 33 Films of Business Corporation 35 "Maybe Stone Has It" 35 Cosmof otofilm Co 36 Diamond Film Co 37 Pittsburgh Commercial Motion Picture Co 40 Exhibitors' Booking Agency 40 Leggett-Gruen Corporation 42 Atlas Educational Film Co 43 PAGE Filmgraphs, Inc 43 Arthur E. Curtis 44 Educational Films Corporation 45 Argus Laboratories 46 Universal Film Mfg. Co 47 Pathescope Company of America (Inside back cover) SLIDES Victor Animatograph Co 35 Joseph Hawkes 35 Beseler Lantern Slide Co 36 Mcintosh Stereopticon Co 37 Excelsior Illustrating Co 40 Thomas J. Owen 41 Autopticon Co 42 Filmgraphs, Inc ." 43 Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Market street, Chicago, 111. Phone Wabash 912. Subscription price: 15 cents per copy, $1.00 per year, postpaid, in the United States and possessions ; Canada, $2.50. Edward F. Hamm, President. William Eastman, Vice-President. William C. Tyler, Treasurer. (CopTright, 1918)