Reel and Slide (Mar-Dec 1918)

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42 REEL and SLIDE "The Motion Picture in Advertising^^ EFTT^ d-b ini INDUSTRIAL FILM PRODUCTIONS ARE SHOWN and FEATURED IN THE LEADING THEATRES EVERYWHERE SEND TODAY for BOOKLET, *THE MOTION PICTURE IN ADVERTISING" PATHE INDUSTRIAL DEPARTMENT LEGGETT-GRUEN CORPORATION Sole Representatives 220 West 42nd Street NEW YORK YOU WANT: — clear, sharp, brilliant pictures on your screen. — a stereopticon that is light, durable and compact and simple to use. — to operate with the least possible cost. — to do away with hot, breakable glass slides (and express charges). — no dirty carbons. — to use many pictures of your own — at minimum cost. All Objections to the Old Style Stereopticons Are Overcome in the New K"a film stereopticonTI /rs mmm npig^ fl I r^^. ^ w ■ 1 m ■^^^M 1 ^H^ '''<; "^1 1" S. J w The AUTOPTICON is a complete stereopticon using standard motion picture films instead of the old style, heavy, breakable glass slides. The transparencies are placed consecutively on the film in any desired sequence and in any number from i to loo. The film is wound on the carrier reel, passes in front of the light aperture, and as fast as the pictures are projected, is rewound on the lower or take-up reel. We Make a Special Lamp for Use With Gas. Just Push a Button — and Your Picture Changes We can supply films from your own pictures or on any subject you may want — many times better and at much lower cost than glass slides. The "AUTOPTICON WAY" is the Modern Way. Write to Us Today. Address, AUTOPTICON COMPANY General Offices: 203 South Dearborn St. CHICAGO, ILL Please say, "As advertised in REEL and SLIDE," when you write to advertisers.