Reel and Slide (Mar-Dec 1918)

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REEL and SLIDE 43 WHY ATLAS? "'-Ssieen Copy Preparation of the scenario is part of ATLAS SERVICE. Our scenario department specializes in this highly important line of work. What Effective Screen Copy MUST Do It must please— like the comedy. It must grip — like the photodrama. It must inform^ — like the text book. It must convince — like the personal demonstration. Therefore, an expert knowledge of these elements must be included in the sales-scenario. Without this fine balance the resultant picture falls short. The ATLAS COMPANY was among the first to get this fine balance in its productions. Each scene is carefully weighed in every script prepared by ATLAS. Each title is written to get an effect. The past productions of ATLAS are the best proof that screen copy effectiveness is not an accident but a certain result. One of these productions will he screened for you in your office on request Atlas Educational Film Company 63 East Adams Street CHICAGO, ILL. SCREEN LECTURES Something new in slides telling the whole story FILM LECTURES Motion pictures which will give 100% advertising We specialize in producing Scientific, Welfare, Safety and Propaganda films and lantern slide lecture sets. We will compete in technique with any producer and deliver only the best / FILMGRAPHS-Educationals PRODUCING I PICTUREPOEMS-Vizualized Poetry Novel and Original/ FUNNYGRAPHS-Original Comedies Subjects J JOKERGRAPHS— Original Comedies POPULAR SCIENCE SCREENGRAPHS — Scientific Educationals FILMGRAPHS, Inc. Operated by the Lessor, J. Frank Martin, 981 A Union ArcTde, Pittsburgh, Pa. Please say, "As advertised in REEL and SLIDE," when you write to advertisers.