Reel and Slide (Jan-Sep 1919)

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™ 38 REEL and SLIDE "Mcintosh Lanterns Are Honest Lanterns" Mcintosh Slides are not just simply prettypictures. They are selected and made WITH A PURPOSE The new educational catalogs contain lists of slides selected after a careful study of curricula and text books, and both per se and in arrangement are thoroly pedagogic. They are ready to apply. The teacher need not spend a long time in study and preparation of the lesson and its illustration. Mcintosh Slides are ready to illustrate it. This is true also of McINTOSH HONEST LANTERNS. Just screw the plug into the socket, switch on the current, focus and change the slides. That's all there is to operating the Automatic Sciopticon. But better than all that — the automatic, instant change, no eyestrain slide changer is an exclusive feature, which makes the old side-to-side slide carrier an obsolete relic. Automatic Sciopticon with 400 w. Mazda lamp ready to connect and show pictures, $44.00. Other lanterns $32.00. It is remarkably efficient and exceedingly simple. . You can have one on approval for five days' trial. Ask us how. Any of the following educational catalogs will be sent on request: SLIDE CATALOGS A — Agriculture and Extension. E — Geography and Industries. H — History, Civics, Biography. S — Science. Religious. Travel, and general slides are listed in a separate catalog. We are projection experts and will gladly advise and assist you in the selection of apparatus. McINTOSH ?toemrpea°nTcon 485 Atlas Block CHICAGO IT SHOULD BE _ aw ^omebody's Business m ft ft m sa % m m That Is Our Business —and No Charge to keep closely in touch with all the best new ideas in screen advertising. Methods of production, and distribution of commercial films advance and improve so rapidly that somebody must make this their ONL Y business. A C A. ZI N E Service Department attends to this business exclusively. And it is done for the benefit of its readers. Whatever you want to know about screen advertising, our Service Department can tell you Write to Us Today m m ft ft ADVERTISING FILMS Our SUCCESSFUL advertising films, short animated cartoons, pictures using live models, or industrial productions, combined with DIAMOND DEALER HELP SERVICE gives you a screen campaign complete in every detail. Let Us Show a Sample Picture to You In Your OFFICE The DIAMOND FILM COMPANY is a pioneer organization with scores of successful screen campaigns to its credit— the DIAMOND STUDIO, newly fitted up, contains every modern facility known to moving picture production. Quantity production enables us to give highest grade work at lower prices. Our Customers Include Many of the Leading Advertisers of the Country :: Send for Full Information Today. ADDRESS THE DIAMOND FILM COMPANY 2624 Milwaukee Avenue CHICAGO Please say, "As advertised in REEL and SLIDE," when you write to advertisers.