Reel and Slide (Jan-Sep 1919)

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46 REEL and SLIDE WHY ATLAS? N°-pirection Expert, skilled direction of industrial productions is an important part of ATLAS SERVICE. Proper direction is responsible for 75% of your picture's efficiency. Our Directors — And Your Money Quality in scenario, quality in photography, quality in editing are essential to profitable moving picture results. But, quality in picture direction is the keystone of your whole production. A lesser degree of quality in scenario or camera work cannot affect your investment nearly so surely as its inexperienced direction. That is why ATLAS SERVICE includes the time and experience of directors who know every detail of their profession ■ — who are abreast of the times. If ATLAS produces your picture, a skilled director is placed in full charge, insuring striking, interesting and efficient results, with the acme of publicity value. Let Us Screen One of Our Expertly Directed Productions in Your Office — Now Atlas Educational Film Company 63 East Adams Street CHICAGO, ILL. THE OWEN AUTOMATIC is the PERFECT STEREOPTICON After years of experimenting and the expenditure of much money, we are able to offer a machine that projects, automatically, 50 Standard Slides In Endless Rotation (It starts and stops at will) The possibilities of this machine in lecture work, class room, exhibitions and advertising are unlimited. With it the speaker is freed from the necessity of watching his machine. The appearance of the pictures coming on the screen is the same as that made by a handoperated machine using a double slide carrier. Each picture remains 12 seconds, and its place is then automatically taken by the next slide. We also make to order machines to carry 100 or 200 standard slides. Perfect, clear pictures always. Cost of operation 2 to 5 cents per hour. The machine, complete, includes a 400-watt nitrogen-tungsten projection lamp, condensing and objective lenses and motor (either alternating or direct current). Address THOMAS J. OWEN 4009 Jackson Boulevard, Chicago, 111. We also supply High Grade Standard Lantern Slides for every use. Size of machine, 19x26x7 inches. Runs continuously, or, for lecture purposes, starts or stops at will. (We guarantee the Owen machine.) The Owen is what you want and what you need, so write us today for further details about this wonderful improved stereopticon Please say, "As advertised in REEL and SLIDE," when you write to advertisers.