Reel and Slide (Jan-Sep 1919)

REEL and SLIDE 35 Mr. Manufacturer: USE KOTIOfl PICTURES TO TEACH PEOPLE TO DESIRE YOUR PRODUCT! It has b e e n proved t h at 87<£ of wh at we know is 1 earned thru the sense of seeing. The mo t i o n picture s n e a k s to e a c h in divi du al in h i s own tongue, no matter wh at hi s 1 anguage m ay be; it talks in the way that every— body c an b e s t under s t an a. You are trying reach the mind Deople. You them to think tain t ho ugh t s. get t h em to do you must make impression that produoe the you" want think. to s of wi sh o e r — To this the will thoughts t h em t o The motion picture is producing the thoughts desired by B. P. Goodrioh Rubber Company, WillysOverland, and other B-D-P clients. It may work the wonders for you it is doing for others. Call upon us freely for any information on the use of the motion pioture that you desire. To Establish a Laboratory of Scientific Photography George E. Stone, first lieutenant, Signal Corps, a photographer in the Army of Occupation, announces that on his return to America and to civilian life it is his plan to establish a laboratory of scientific photography at Berkeley, Calif. The most notable of Mr. Stone's former productions, "How Life Begins," the memorable biological film of a year or so ago, has done duty at home and abroad, and contains sufficient proof of his ability to screen subjects of scientific and technical character. The laboratory will be equipped to produce educational motion pictures in all branches, including photomicrography, animated diagrams and plastic models, and analysis of motion and growing plants. The facilities for photomicrography and animated diagrams — already good — are to be extended. The apparatus for the photography of growing plants had already been greatly improved at the beginning of the war. A more accurate timing device has been, perfected. In addition to motion pictures it is planned to make still photographs of scientific specimens — to accurate scale if necessary— with perfect definition. These photographs will be made as stereoscopic pictures, as book illustrations, or as lantern slides, and can be made either in monotone or natural colors. It is also planned to establish a marine laboratory on a magnificent site which has been purchased on Monterey Bay, California. This laboratory will be fully equipped with aquaria and all other facilities for the study and photography of marine life. W. O. Runcie, one of the Outing-Chester cameramen, has telegraphed his arrival in Lima, Peru. He is headed for new camera country, and carrying film enough to serve him through a long campaign far away from transportation connections with New York. Elks Sponsor War Film The B. P. O. Elks, through its War Relief Commission, has entered the motion picture fieid. This was announced at a recent meeting of the Commission, at which it was stated that a fund of $50,000 had been set aside for a motion picture program to be used as publicity for the Federal Board of Vocational Education, an institution created by the Government to aid disabled soldiers and sailors. The program will consist of a five reel feature entitled "The Greater Victory." cially in places already constructed." mind." ADVERTISEMENT WANTED — Manager for educational and industrial motion picture enterprise. Concern (one of the oldest in the field) desires to expand and has opening for conservative and capable executive. Previous experience in similar capacity not essential. One who has followed and studied the development of the Industry will be given every consideration. Address giving full particulars as to qualifications and references. Applications absolutely confidential. Address B 17, Reel and Slide. "SATISFIED" The unanimous verdict of our customers who are the kind who have been buying slides for years. Quality above all, fair prices and prompt delivery on both big and small orders is the policy of the "HOUSE of QUALITY" The North American Slide Co. 122 North 13th St. Philadelphia, Pa. (Established 1907) Is Your Screen Right? THE best Proi jection machine ever made cannot produce a good picture unless the screen is right. There are elements entering into the screen question which are unsuspected by one not thoroughly versed in the Motion Picture art — elements that affect the colorresults of the picture, its visibility from all angles, the amount of detail the picture shows, etc. Minusa Screens Among the experts, the Minusa Gold Fibre Screen is the standard by which all are measured. Before being installed, every factor is taken into consideration — distance, angle, current, projector, etc. — and a screen built that will give the very best results. Write for our booklet of screen facts. Supplies of All Kinds We carry a complete stock of motion picture supplies — slides — carbons — mazda lamps— projectors — etc., etc. Prompt shipments assured. Send for our latest BulletinNEWS. -ESCO Exhibitors Supply Co. 845 S. WABASH AVE., Famous PlayersLasky Bldg.. Chicago BOS WORTH, DE FRENEb & FELTON "Furnishing a Specialized Mot i on P i ctur e Service to M anufn-cturer s, TWilkes-Barre, Penna. Lantern Slide Cases We manufacture 16 styles of cases for Lantern Slides. From stock boxes to shipping cases carried in stock. Special slide boxes to order. Jobbers and large users supplied only. Send for Catalogue Keene Sample Case Co (Not Inc.) 302 W. Lake St. CHICAGO Please say, "As advertised in REEL and SLIDE," when you write to advertisers.