Reel and Slide (Jan-Sep 1919)

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REEL and SLIDE 37 All There Is In Your CopyOn Your Screen Are you getting it? Is the detail of your image sharp and brilliant? The wonderful brilliancy and detail given by EXCELSIOR SLIDES is admired on thousands of screens throughout the country. They are used by particular people who demand the highest photographic quality in a stereopticon view. Your Stereopticon Image Can Be Only as Good as Your Slide The Excelsior Lecture Bureau was created to give Excelsior quality of slides to educational institutions and churches, by studying their special needs and yet opening to them the facilities of the EXCELSIOR ILLUSTRATING COMPANY. Write the EXCELSIOR LECTURE BUREAU Today Make Us Prove It Try EXCELSIOR SLIDES NOW Excelsior Illustrating Co. 219 Sixth Ave. New York City i |'11'' * Vitaslide Newest Ad Novelty on the Market The Vitaslide, a new motion picture device manufactured and leased by the Vitaslide Company, 1005 Market street, San Francisco, is said to be the newest type of screen advertising equipment on the market. According to the manufacturer : The Vitaslide is an automatic, self-contained slide which produces a moving picture. It is standard size (354 * 4 inches) and can be used in any projecting machine, requiring no special apparatus of any kind. These Vitaslides need no attention after being inserted into the carrier, and thus give the busy operator a brief breathing spell. In each of the designs this motion manifests itself upon the screen before the audience. In one it is a locomotive with cars in motion ; in another a ship passing through the Panama Canal; another, rippling waves, or a battleship moving into action, etc. All of these, with realistic motion, are calculated to gain and retain the attention of everyone before whom they are shown. There are many of attractive, original designs, all colored. On the Vitaslide in large, bold characters appears the advertisement, with trademark, cut or design, if desired, photographed on the plate in such a way as to become a part of the Vitaslide. Vitaslides are supplied only on a yearly contract, and in order to make the advertising effective the company limits the number of contracts in each city. A new slide of different design is furnished the advertiser every two weeks, there being no duplication of subjects. De Vry Company Has New Catalog The De Vry Corporation, of Chicago, has issued a new catalog of 36 pages describing their machine and accessories. This is the largest catalog of its kind ever issued by the De Vry Corporation. It prints a considerable number of letters from satisfied users of the De Vry machine, outlines a history of the development of the Company up to the time it recently moved into its new, modern factory and prints several pages of suggestions and experiences in order to show the ever-widening uses for this type of machine. The booklet is illustrated with special drawings and is printed on excellent paper, the cover being in colors. Emphasis is laid on the many uses for the portable in industry. In announcing the early appearance of its new weekly release, "Pictorial Life," the Gaumont Company promises a distinct novelty. "Pictorial Life" will not be modeled after any other release, but will blaze its own trail — a trail which will be unusually brilliant, judging from the subjects selected for the first few issues, say the producers. Early announcement will be made of the first release date of "Pictorial Life," which will be handled by independent distributors. ADVERTISEMENT AT LIBERTY SOON — Camera man with Universal outfit. Scenic, news or commercial work preferred. Reliable. Fifteen years' experience still and motion photography. Made U. S. Official Engineering photographs several years. Best references. Kenneth R. Eddy, Grand Theatre, Menominee, Mich. BIG -PRODUCTION EXPERIENCE Applied By Us To Your Problems We Make to Order INDUSTRIAL PICTURES and EDUCATIONAL PICTURES The largest proposition you have is not too large for us ; and no contract, small or large, fails to receive our most expert attention. If you have the slightest interest in a motion picture of your factory, or your product, or your industrial ideas, WRITE US for ways to go about it. If you have a story, or a message, or a plan that you want to give visual expression in dramatic form, ask us about that too. DISTRIBUTION: We are in a position to route meritorious industrial subj ects through our affiliated film exchanges throughout the country. If you have pictures that are crying for circulation, write us. Eastern Motion Picture Company 1451 Broadway New York City