Reel and Slide (Jan-Sep 1919)

REEL and SLIDE 47 You have asked me Many Questions About UNIVERSAL industrial Motion Pictures let G.LYNN SUMNER tell You about "Getting Results" I DID not ask Mr. Sumner to write this advertisement for me. I did get his permission to tell you the actual results received from the first two bookings of the International Correspondence Schools' five-reel educational picture "Heads Win!'' Mr. Sumner authorizes me to say that just as "a prophet is not without honor, save in his own country," the home of the Schools being at Scranton did not add to the sue" cess of "Heads Win!" in the Strand Theatre there, April 7 and 8. The following results are credited to "Heads Win!" on the I. C. S. records: Two Days' Showing at Scranton, Pa, Reported by B. D. Gilmore, District Manager, New York City. Exact comparison not possible as at Scranton, as showing came at end instead of beginning of a report period, but results were remarkable. The New York office in the first week of May did the largest first week's business of any month in its history — 25% of this was directly traceable to the Symphony Theatre Showing, April 25 and 26. It enthused every salesman in the district — -stiffened his backbone, gave him more pep and efficiency — facts shown by reports. This is an incomplete story of the only showings (so far) of "Heads Win!" The Universal made it and booked it. G. LYNN SUMNER Advertising Manager Internationa] Correspondence Schools Two Days ' Showing at Symphony Theatre, New York City Reported by W. H. Lewis, District Manager, I. C. S., Scranton, Pa. Number of inquiries in this territory from the Schools Magazine advertising doubled the week following the showing. More inquiries up to April 18 than during all of March. Besides many telephone calls, and personal inquiry visits to District office. The local salesman did the largest volume of business in April ever done on his route. Sales directly traceable to the picture during three weeks totaled $2,500. Universal Industrials Get Results ! All of you observant advertising men know that the I. C. S. is a stickler for traceable results. Every advertisement must carry a coupon and a key. The medium that does not bring inquiries at a reasonable cost is quickly dropped. Mr. Sumner did not suggest the film medium to the I. C. S. officials until he had investigated it. Nor did he select the Universal haphazardly. If your chief executive sent for you tomorrow and asked you about the film medium — well, why not be informed in ad vance and be in a position to tell him whether or not your house could use them to advantage. It will take you two minutes now— to dictate a request for information. In it include a little information for me, please — about your line and what you want a Universal Picture and Uni versa Guaranteed Circulation to do for you. UNIVERSAL FILM MANUFACTURING COMPANY Harry Levey, Manager, Industrial Department Largest Producers and Distributors of Industrial Motion Pictures in the Universe — Studios and Laboratories— Universal City, Cal.; Fort Lee, N. J. OFFICES 1600 BROADWAY NEW YORK Heads Win!" Lobby and Electrical Display— Symphony Theatre, New York Please say, "As advertised in REEL and SLIDE," when you write to advertisers