Reel and Slide (Jan-Sep 1919)

REEL and SLIDE 49 AD FILM DISTRIBUTION SERVICE A direct ronte to millions of picture theater-goers for National and Local Advertisers WASHINGTON, D. C. BALTIMORE, MD. LOUIS HENRI BELL Specializing in the distribution of motion pictures for advertisers in Maryland, Virginia and District of Columbia. Mather Building, Washington, D. C. the fans, the ice or water-spray plants and, in most cases, an intricate layout of ducts. Such a system is costly to install — especially in places already constructed — and Simplex Machines in Industry At the Sidney Blumenthal textile plant in Shelton, Conn., where thousands of operatives are employed, it has been necessary to work on both day and night shifts, and in order to bring the employes going to work on the night shifts to tiieir various departments in good humor, Miss Kenyon, supervisor of the Factory Welfare League, had several Simplex projectors installed in the factory restaurant. Movie Audiences Must Be Cool A statement of interest to schools heads where moving pictures are shown, comes from the offices of the Typhoon Fan Cornpan}', New York : "On a hot summer's day there is nothing more delightful, more comfortable — more actually satisfying — than a gentle, steady breeze of pure, fresh air. You have ridden in an automobile on a torrid mid-summer afternoon. When it was not in motion, you were hot and uncomfortable. But the moment the wheels began to turn — and you felt even a slight current of air — the feeling of discomfort gradually vanished. And when you went along at a speed of eight or ten miles an hour, you were 'cooled off.' "It is in just this way that the modern cooling system will cool the people in your school auditorium. The same refreshing breezes — the same relief from discomforting humidity — which you feel when spinning along in the automobile, the modern system provides for your classes. "Wall and buzz fans, even though they create breezes, cannot cool satisfactorily. They merely serve to stir up the heated air — but bring in no fresh air. Then, too, their effect can be felt only by the few people sitting near them. "Ice and water cooling is a complicated system at best — comprising, in addition to Chicago's Municipal Court is to furnish the scenario, the actors and the scenes for a big motion picture, the object of which is to show the world's leading scientific methods of dealing with criminals. Chief Justice Olson and Albert E. Smith, president of the Vitagraph Film Corporation, decided so recently at a conference in Judge Olson's chambers. "Having just completed the filming of 'The Third Degree,' which is an expose of the injustices possible under old-fashioned and unscientific police methods," said Mr. Smith after the conference, "I made the trip to Chicago to interest, if possible, Judge Olson in the photographing of a drama which will show the unique methods for which his court is famous. I have made a survey of court systems regarding criminology and have everywhere advised that Chicago's Municipal Court is far in advance of all others in the scientific methods used for analysis of the criminal's mind." SCENARIOS! SCENARIOS! PLANS OF PRODUCTION CONTRACT ESTIMATES If you contemplate picturizing your business or institution, write me. No obligation is involved in my preliminary survey and estimate. When you accept the ground plan, then start building the structure — and pay me for my idea. Otherwise, goodbye and good luck! HENRY MACMAHON 32 1 West Fifty-fifth Street, New York Please say, "As advertised in REEL and SLIDE," when you write to advertisers