Reel and Slide (Jan-Sep 1919)

34 REEL and SLIDE All There Is In Your CopyOn Your Screen Are you getting it? Is the detail of your image sharp and brilliant? The wonderful brilliancy and detail given by EXCELSIOR SLIDES is admired on thousands of screens throughout the country. They are used by particular people who demand the highest photographic quality in a stereopticon view. Your Stereopticon Image Can Be Only as Good as Your Slide The Excelsior Lecture Bureau was created to give Excelsior quality of slides to educational institutions and churches, by studying their special needs and yet opening to them the facilities of the EXCELSIOR ILLUSTRATING COMPANY. Write the EXCELSIOR LECTURE BUREAU Today Make Us Prove It Try EXCELSIOR SLIDES NOW Excelsior Illustrating Co. 219 Sixth Ave. New York City Atlas Educational Enlarges Technical Staff The Atlas Educational Film Company has enlarged its Publicity and Advertising Department. L. W. Ernst, who has just returned from the navy with the rank of ensign, will be in charge of this department. With his long experience in the advertising business and extensive knowledge of the motion picture field," Mr. Ernst is in a particularly advantageous position to direct the advertising of Atlas. Another addition to the Atlas Educational Film Company's production staff is that of Mr. Harry Zech, who has for the past ten years supervised the camera staff of the Essanay Studios. Mr. Zech was engineer and designer of the Model Essanay Studios, and through his ingenious ideas in creating so many original innovations with lighting equipment, has attained a national reputation. He is recognized by the department at Washington as one of the premier technical men of this country as regards motion picture photography. Mr. Zech enters the Atlas organization as technical director of studios and camera work, which is an added guaranty of the perfection of Atlas motion pictures. Mr. Arthur Berthelet, for years supervising director of the Essanay Chicago Studios, has been added to the production staff as chief director of production of the Atlas company. Mr. Berthelet was for many years connected with Broadway successes. During his term of directorship with Essanav he has directed such well-known stars as Henry Walthal, Bryant Washburn, Mary McLane and Wm. Gillette. His name spells success to any production ; he is one of the high caliber dramatic directors in the industry, and will devote his entire energy to educational pictures. All of the future Atlas productions will be directed by Mr. Berthelet, which in itself should assure success to the Atlas pictures. §fc FACTORIES FILMED^?? Judge Brown's Experiences to Be Filmed World Pictures announce that they will shortly distribute a series of twelve tworeel features based on the most interesting incidents and experiences of Judge Willis Brown, famous throughout the United States as having been the first to establish the juvenile court. During the 25 years that Judge Brown has been .connected with the moral reclamation of children he has had some wonderful experiences. To the admirers of Mark Twain, especially those who have enjoyed reading the adventures of Tom Sawyer and Huckleberry Finn, these screen stories of Judge Brown will be particularly inviting. Out in Salt Lake City, where the judge began his career in helping boys and girls who. had been charged with childhood offenses to start out again with a clean slate, he owed his success through the fact that he would speak their language. He met them on their own plane, gained their sympathy and appreciation and was able to satisfy justice and yet make good citizens out of what otherwise might have been human wrecks. Complete Motion Picture Equipment for Educational and Business Organizations National & Speer Carbons — Mazda Lamps CHARLES F. CAMPBELL 14 West 31st Street New York AL. HENDRICKSON, Charge d'Affaires 0) J iZ z o 0 h a < u a UJ < z z < I/) UJ Q j z o H 0 S D < CO -j UJ IL a < Save Time and Expense PERFECTION TITLE MATS Patented Dec. 11, 1917 For all lecture or educational slides embodying descriptive text; cuts cost one-half, cuts time onequarter, by eliminating recopying. The old way of making a paper print of your negative, lettering descriptive text on it, then recopying and making the slide, is expensive and means the loss of detail in the image — an inferior slide. Perfection Title Mats permit the making of slides that carry text matter, direct from your own negative with all its soft tones and shadow details without recopying. The descriptive text matter is stenciled in the mat and when the slide is projected, shows up perfectly. Stenciling the mat by machine assures perfect alignment and symmetrical lettering. Convince yourself by having us make up your next order on this class of work, or if you make your own slides, let us supply Perfection Title Mats carrying the descriptive text matter required for them. Price 5 c-mts each. If you have your own stenciling machine, we will supply you with Perfection Title Mats with your own name, etc., printed on them. Specify quantity when asking for prices. PERFECTION SLIDE & PICTURES CORPORATION 79-83 Fifth Ave. New York, N. Y. Business and Educational Screen Requirements D 7) > 2 > n o 2 m D in (/I "n 30 O 2 11 m "0 in 73 ■n m O H O z H H r m 2 CLOCK SLIDES r#