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SCREENLAN©
27
, The Vhotoplay has changed the taste of America in what our premovie land once called "unmentionables"
market. And yet one flannelette factory after another has gone out of business. Everytime Gloria Swanson appears in a new picture, the market price of flannelette drops ten points and the price of Georette crepe and chiffon soars to the skies.
Such is the terrible georgette menace of the screen that out in Minnesota where the thermometer falls to thirty degrees below in Winter, the girls wear the local imitations of the same garments paraded in sunny California by our neatest film sirens. If Bebe Daniels and Corinne Griffith say it is to be black chiffon, black chiffon it is back on the farm, even though father freezes his ears and the water gets solid in the pump.
On the screen, of hesser course, the stars wear lovely lingerie in the interest of art. How else, in fact, are you going to portray ladies with chiffon souls? If the scenario writer demands that you be a daughter of the idle rich, how better to register luxury than by a bit of lingerie that won't stand the strain of the old family washboard.
Ex
Rainboiv Lingerie
experts agree that pink lingerie is only worn by women with no imagination. A trip through the studios when the boudoir sets are disclosed to sight-seers proves that the lingerie of the stars comes in all the colors of the rainbow.
Gloria Swanson, for instance, has darkish red hair and green-gray-blue eyes. On or off the screen she seldom wears emphatic shades; she likes pastel hues. When it comes to lingerie her favorite colors are green and pale yel
Ct. Every time Gloria Swanson appears in a new picture, the market price of flannelette drops 10 points. ©, Posing in your underwear has become one of our quaint native costumes.
Soft white is more disastrous than black jet.
Mae Murray is probably the best exponent of negligee on the screen. Miss Murray has carried her propaganda against red flannel to the far corners of America.
low, set off by black or white. Do you remember the negligee in The Gilded Cage? Of course you do, even if you have forgotten the plot of the picture. It was green chiffon with an over-drapery of black lace worn over georgette lingerie. Or do you remember the still more dashing lingerie in His American Wife? It consisted of black chiffon, with sleeves two yards wide. And there was another negligee of pale citron yellow, embroidered with white beads and trimmed with ermine tails. Try that at home on
your sewing machine.
In Bluebeard's E i g h t h Wife, Gloria will launch th ■ winter underwear season. She will show you the correct styles to replace the long-sleeved union suit and the high-necked nightie. There is for instance, a black chiffon and yellow ( Continued on page 92 )