Screenland (Oct 1923-Mar 1924)

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"df its a, Warner it'S CL Classic // GREAT OBLIGATION! (Motion Pictures WARNER BROS. 18 "Classics of the Screen" SEASON 1923-1924 Here are 18 new pictures that are making screen history. They set a new standard of screen achievement. They appeal to every human being, because they touch the experiences and deep emotions" of every life. For the production of these greater pictures, Warner Bros, have engaged additional actors and screen directors of national and international fame. Watch for the appearance of these new screen classics. Every one offers you delightful entertainment. Keep this list for reference: "Little Johnny Jones" "The Printer's Devil" "The Gold Diggers" "The Age of Innocence "George Washington, Jr." "How to Educate a Wife" "Beau Brummel" "Tiger Rose" "Babbitt" "Daddies" "Lover's Lane" "Cornered" "B roadway After Dark" "The Tenth Woman" "Being Respectable" "The Country Kid" i"Lucretia Lombard" "Conductor 1492" Remember that tlie name WARNER is always the guarantee of a picture worth your while going to see. "If it's a Warner picture it's a classic." SCMEENLAN© Speaking of Film Screens X improvement in screens since the early days of motion pictures is one of the interesting technical points of motion-picture history. S. L. Rothafel, who originated the first daylight projection a dozen or so years ago and has since been responsible for experiments in theatres under his direction, naturally knows a good deal about screens. "The first screens used at the Capitol," said Mr. Rotafel, "were of the metallic-coated type which were then in general use in the best theatres. These screens are made by coating a fabric with a thick metallic paint such as aluminum or bronze, which, after it set or dried, was burnished or polished sufficiently to give the desired reflection. Several of the best known of these were tried, but none of them proved satisfactory. While each screen possessed some peculiar point of excellence, they all failed to produce the wished-for results. One type showed well when viewed from the main floor of the theatre, but left much to be desired when seen from the balcony. Another reversed these conditions. Still another was quite satisfactory from the centre of the main floor and also the centre of the balcony, but from the side seats of both the main floor and balcony, and also from the seats located near the stage, the results were not up to the high standard set for this theatre. It was then concluded that for a theatre having the enormous dimensions and seating capacity of the Capitol metallic screens were not suitable because of their common peculiarity of reflecting the greater part of their light within a rather narrow angle. Screen Experiments inr JL hen came a series of experiments with screens coated with various white paints and pigments known "to possess reflective qualities suitable for screens. Screens of this type are known as diffused reflectors, and to a greater or less degree distribute the reflected light over a wide area. This feature makes them suitable for large theatres where the screen has to be viewed from many angles. When a theatre is shallow and wide, the task of selecting a screen is not a difficult one. There high front reflection is not necessary, owing to the fact that the seats in the centre of the house are comparatively close to the screen, and the logical screen is therefore one of the extreme diffusing type which reflects a great part of the light to the sides. This means, of course, that the front; reflection is reduced in proportion, but,