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istening Post
By Constance Valmer Uttlefield and Helen Lee
T
1L he face that launched a thousand imitators has been insured for $1,500,000. J. D. Williams, who has Rodolph Valentino under contract, has taken out that amount of insurance on his star. The policy is split two ways, with the generous producer taking the small end of the half million and Rudy getting the big slice of cake.
But money cannot ease a broken heart so if anything should happen to Rudy before he gets a chance to go to work again, the Valentino flappers take the big loss.
"Scaramouche" for Stage
„afael Sabatini ought to send Rex Ingram a box of good cigars for directing public attention to his novel, Scaramouche. The publicity which Ingram has expended on the story has helped the popularity of the book and brought it to the notice of theatrical producers as a play
possibility. About the time that Ingram launches the film, with Ramon Novarro and Alice Terry in the leading roles, Charles Wagner will present the play on Broadway with Sydney Blackmer in the romantic role.
The film version has a cast of 10,000 performers with 30 principal players. Unless the stage producer can hire the Hippodrome or the Yankee Stadium, theatrical audiences will have to see the play with only a couple of hundred performers.
Novarro Contract Not Renewed
ngram, by the way, has not renewed his contract with Novarro although the director and his hand-made, pickedto-win star are on good terms. Novarro has come to New York and our old anonymous friend "eastern capital" is said to be backing him in the formation of a company of his own. Of all the actors chosen to follow up Valentino's popularity, Novarro has been the only one to achieve success, probably because he never fancied the role of an imitator himself.
The movie critic who does not own a dress suit is . going to get the reputation of being a "frightful bounder" if the film openings keep up the social pace they have established. For the "world premieres" of the new million dollar attractions are cutting into the prestige of Broadway's regular first-nights.
It was D. W. Griffith who first had the idea of culling his first night audiences from the social and theatrical world and now anyone who thinks he has a super-production to slip over, invites his guests from the pages of Who's Who and the Social Register.
Distinguished First Nighters
T
he audience at the opening of Little Old New York at the new Cosmopolitan Theatre looked as though it had been snatched from one of Morris Gest's parties or the Empire Theatre. Mayor Hylan was there in the capacity of a critic and he wrote up the show for the New York American. It was a great stunt because the widely-read Heywood Broun promptly challenged his fitness as a critic.
Moreover, in honor of
HATarilynn Miller Pickford takes one last dip with her husband, Jack Pickford, in Mary Pickford's swimming pool in Beverly Hills before coming east to resume her tour in Sally.
© UNDERWOOD AND UNDERWOOD
Marion Davies, Cosmopolitan assembled as many of the descendants of the Astor and Vanderbilt families as could conveniently be lured from Newport and Eu
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