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SCREENLAND
THE EDITOR'S PAGE
T
^HIS mad movie world! A living electric sign on Broadwaybrings out the crowds and the reserves, while 26 shapely show-girls spell out the name, "Hollywood Revue," sing a little, and do a few dance steps high above the White Way.
C[ A rowdy and somewhat ribald entertainment, "The Cock-Eyed World," plays to 800,000 people and grosses something like $650,000 in its four weeks' run at the Roxy, formerly attracted by reason
a theater which of its superior
stage presentations rather than the pictures presented.
((Bobby Jones, national amateur golf champion, turns down an offer of $50,000 for two weeks work making a talking picture.
(( Bobby Jackson, millionaire script girl, arrives for work at a California studio in a $10,000 motor car.
C[ About 38 years ago Thomas Edison took out his first patent upon a device to produce motion pictures. It was granted August 24, 1891. At that time it was suggested to Mr. Edison that he protect himself by foreign patents as well. "How much will they cost?" Edison is said to have asked. "About $150," was the reply. "It's not worth it," is the reported reply of the electrical wizard. He saved $150 and he might have made millions.
C[ Ufa begins to make talkies in Germany. And to show they are in earnest about it, they have created a new directorial post, that of "Dialect Doctor." The explanation is that English really
consists of two languages, English and American, and the chief duty of the Dialect Doctor is to see that results are equally understandable in both Yorkshire and Vermont. For instance, "Swell Baby" in American would be "Bonnie lass" in English. Ufa directors maintain that, as a new language is evolving in the United States, "it is fitting in the highest degree that such an objective entertainment medium as the screen should properly recognise it."
C[ Seven producing companies donate 778,000 feet of feature pictures to the Culion leper colony in the Philippine Islands. The pictures include the best comedies and features produced in the past year. Movie-night is the one gala night for the world's saddest shut-ins — their escape from grim reality.
C[ The cry from the partially-deaf theater patrons against the talkies has been heeded. A device has been perfected to be attached to seats, the operation of which will permit all those not totally deaf to hear the dialog and music of talking and synchronised screenplays.
C[ Dr. Sheldon Shepard of the First Univer' salist Church of Los Angeles, sums it all up: "We have not yet begun to realise the almost illimitable benefits that will come to humanity from the development of the talking motion picture. There is far more in its potentialities than improved entertainment and widened education. It has that subtle, spiritual something, a characteristic of all true art, which ministers to the inner peace and growth of human-kind."
D. E.