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for May 19 30
31
j^OLLYWOOD
By Rosa Re illy
States was ever paid any sum of money for permitting a talking news reel picture of himself to be made. In Europe, many were compensated. But not all. In fact, Bernard Shaw was not given a penny. And yet more money was realized on his news reel than on any short picture which Fox has ever produced.
While I am not free to tell you the stated sums paid stated continental personalities, I can tell you quite a few received amounts tidy enough to keep the wolf from the door for many moons.
But if money was not paid to some, what months of strategy were necessary before the boys would step up and doff their hats and ear muffs before the microphone. And you can well understand it.
In ordinary life, you and I love to see our name in print and our photographs in the news reels. It is a normal ambition cherished by nearly every normal indidividual, if they will admit it.
But for a celebrity, placed high in the world, publicity is exceedingly dangerous. Ridicule and unfavorable gossip have ruined more careers than poison. Therefore, the average highly placed personality is extremely wary before he allows self to be persuaded. Take the case of Mussolini, who the first big fish to be hooked. He ne of the most unapproachable of l from the viewpoint of the press. The Fox news would never have been to procure him except through kindly intervention of Ambassador Fletcher, at that time our representa' in Rome.
] /lussolini took the whole thing very, / seriously. First he gave his ;ch in Italian. And then in EngVery meticulous English which he had unquestionably memorized phonetically. When the finished record was given out, his voice had a most un-English twang.
And this un-English twang leads to another and very funny story. The
Mussolini film was shown to Bernard G**ial Lloyd G
appear in news
Shaw, that august Irishman who recently turned out the far-from-light "The Intelligent Woman's Guide to Socialism. "
When Shaw saw and heard Mussolini's film, he said: "That is terrible. Mussolini is not making the most of his personality. IT1 show him how it should be done."
With that, he turned around and put on one of the wittiest and most entertaining short features which has ever been made. And it did not cost William Fox a nickel.
With the exception of Shaw, of all the European celebrities, Lloyd George and Hindenburg were the only ones who did not cause the Fox Company many moments of anxiety and months of waiting. And at what expense!
Talking news reel crews are maintained in strategic points throughout Europe and Asia, just on the chance of something happening. And when a flood occurs or a King dies, the nearest unit is rushed to the scene. There are four of these camera crews in England, one in Spain, one in Morocco, one in Palestine, three in Rome, one in CzechoSlovakia, and three in Paris. When you realize that the average salary of each of (Continued on page 114)
eorge is one of the most popular of the world figures who pictures. Here he is posing for Fox in his English garden.
II Duce Conan Doyle. Mr. Tarkington Well, well,
Benito Mussolini. Mr. H. G. Wells!