Screenland (Nov 1936-Apr 1937)

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"How about a week from Thursday? 99 Her phone was always ringing . . . would she like to see this? . . . would she like to go there? . . . could she plan for the weekend ? She was easily the most popular girl in town. And the funny part of it is that less than a year before she would have been hard put to it to get a man to take her anywhere. More fortunate than many girls who go blindly on wondering why they are seldom invited out, she had found the source of her trouble and quickly corrected it with the surest means at her command. It's the Whispers That Hurt Let it be whispered about a girl that she has halitosis (bad breath) and, socially speaking, her goose is cooked. And people, being what they are, do whisper. You yourself never know when your breath is bad — and bad it occasionally must be because of modern methods of eating and drinking. Consequently, you must ever be on guard against offending. Be Sure — Be Safe There has always been one product especially fitted to correct halitosis promptly and safely. Its name is Listerine, and it is the pleasantest tasting, most delightful mouth wash you can use. Many imitations of it have failed either because they could not do what Listerine does; because they failed to meet the standard requirements of an antiseptic; or because they were too strong, too harsh, too bitter to be tolerated. Of the imitations that remain, a very large number lack Listerine's speedy action and efficiency. For more than SO years, Listerine has been used in hospital work because of its marked deodorant and antiseptic properties. When you rinse your mouth with Listerine, here is what happens — Listerine's Four Benefits (1) . Fermentation of tiny food particles (the major cause of breath odors) is instantly halted. (2) . Decaying matter is swept from large areas on mouth, gum, and tooth surfaces. (3) . Millions of bacteria capable of causing odors are destroyed outright. (4) . The breath itself — indeed, the entire mouth — is freshened and sweetened. Don't Offend Others When you want such freshening and deodorizing effect without danger, use Listerine. Use it every morning and every night, and between times before business and social engagements, so that you do not offend. Lambert Pharmacal Co. St. Louis, Mo.