Screenland (Nov 1937-Apr 1938)

Hours for her lovely hoods— Hot a minute for her fender gums How often such neglect leads to real dental tragedies . . . give your gums the benefit of Ipana and Massage. uch lovely hands," her friends ex;ckim. Why shouldn't they be the envy of others, for she lavishes hours of time and patience upon them. But look at her smile— her dull, dingy smile — then watch how quickly her beauty fades, how her charm disappears. Shocking, yes— but shockingly true! Yet she's like thousands of other girls who might have possessed a radiant smile— who might have had bright, sparkling teeth— had she only learned the importance of care of the gums. What a price to pay for neglect— what a pity she failed to heed nature's warning, "pink tooth brush." Don't Neglect "Pink Tooth Brush" If your tooth brush "shows pink," see your dentist at once! Very often he'll blame our modern menus— soft, creamy foods that deprive the gums of healthful exercise. And usually his verdict will be, "Strengthen those gum walls with harder, chewier foods"— and, as many dentists suggest, "the helpful stimula tion of Ipana Tooth Paste and massage." For Ipana, with massage, is especially designed to help gums as well as keep teeth sparklingly bright. Massage a little extra Ipana into your gums each time you brush your teeth. Gradually, as circulation increases within the gums, they become firmer, healthier. Change to Ipana and massage today —see how sparkling, how lovely, how much more attractive your smile can be— a smile that will be your proud possession for the years to come. • e • LISTEN TO "Town Hall Tonight"-every Wednesday, N.B.C. Red Network, 9 P.M., E.S.T. a good tooth paste, like a good dentist, is never a luxury. PAN A SCRE ENLAND 3