Screenland (Nov 1937-Apr 1938)

Record Details:

Title:
Screenland
Date:
Nov 1937-Apr 1938
Publisher:
[New York, Affiliated Magazines, etc.]
Volume:
Screenland (Nov 1937-Apr 1938)
Leaf #:
00034
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals","Television broadcasting -- Periodicals
Collection:
Fan Magazines and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Mid-range fan magazine. Ran from 1920 to 1952, at which point it changed its name to Screenland Plus TV-Land. Merged with Silver Screen in 1971 and ceased publication. -- Anne Helen Petersen, 2013. Secondary sources consulted: Inside the Hollywood Fan Magazine by Anthony Slide and MovieMags.com.
Date Added:
November 10, 2022
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Th e "Swap Syste When a Hollywood producer has something another producer wants, he offers to "swap" — star, story, or director. And how do famous stars like the system? Our authentic story tells you By Liza Bobby Breen, above, may be offering to "swap" his choicest agates for some other boy's new kite. Well, it's done every day in Hollywood, on a gigantic scale. Kenny Baker's boss demanded six kids in exchange for Kenny, at right. Frances Farmer, far right, was "swapped" for Joel McCrea. Below, the picture that started the "swap" system in full force: It Happened One Night," for which Columbia borrowed Claudette Colbert from Paramount and Clark Gable from Metro-Goldwyn-Mayer. T USED to be, out in Hollywood, that a five million dollar law suit was almost as effective as a trumped ace in breaking up a beautiful friendship. In the old days if Paramount had slapped a five million dollar suit — there's nothing small about Paramount — on Goldwyn because he lured, decoyed, enticed, or shall we say snagged Gary Cooper, Goldwyn would undoubtedly have gone hog-wild with his Goldwynisms and uttered enough of them to keep the columnists in velvet for months, and columnists look very well in velvet if they don't sit too long. The Goldwyn gang would have been murderously furious with the Para gang and there would have been hot words and bloody noses over the pickled pig knuckles at the favorite snack bar. It used to be. It 26