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Rita during making of "Cilda," her greatest hit. Virginia Van Upp, who wrote it, is doing new one for her
Weary but happy to be home, Rita gives cameramen on liner DeCrasse a big smile.
"Strawberry Blonde," with Jimmy Cagney, made Rita famous.
WHEN newspaper headlines shrieked that the marriage of movie star Rita Hayworth and her . husband, Prince Aly Khan, was past history, there were shocked repercussions all over the world. In New York, columnists suggested that there might be another woman. After all, a Moslem, it has been said, believes in other women. In Nevada, her attorney discreetly refrained from mentioning anything about her intentions to file for a divorce, on the grounds that Nevada is touchy about people who go there just to get a divorce. In Hollywood, the reaction was mixed. Columbia was caught completely unaware, and rival studios were either cynical or envious, depending on their outlook.
"She's dead at the box-office, " said a top man at one studio.
"It should happen to me!" said another
With Clenn Ford in "Cilda." All Rita needs to put her on top again is a musical like this one.
producer. "I should be so dead! Why, people will flock to see Rita. The promotion possibilities are terrific. She couldn't bring in more coin if she had two heads!"
Yet speculation does not sate the hunger of a curious press and public. Is she penniless, as has been rumored? How is she living? How does she look? Has she changed? How is Columbia going to handle her publicity campaign? Good questions that deserve honest answers.
In the first place, at this writing Rita is neither broke nor rich. She hasn't yet had a sou of the three million dollar settlement she's asking for Yasmin. Even if she did, it's the child's money, not hers. She hasn't worked for a long time, and that means she has been under suspension at Columbia and without salary. But this doesn't mean she's stony broke. Her assets include, for one thing, 25% of the profits of "Loves Of Carmen." Those checks come in every month. In addition, it's possible that her agent, William Morris, has advanced her large amounts against her future earnings. After all, her future is solid.
Has she changed? Rita, who was accused while in New York of going veddy British, seems to deny this by her actions since hitting the West. She may have developed a broad A while married to Aly, and she may have also developed a liking for long gold cigarette holders, but Rita is still Rita. She rode across the country in a cotton shirt and dungarees. She didn't arrive at Glenbrook, Nevada, in sable or mink.
On the other hand, she isn't being very co (Please turn to page 56)