Screenland (Nov 1950-Oct 1951)

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White or yellow gold color effect or BOTH RINGS FOR $1 sterling silver mountings. HAREM CO. "THE HOUSE OF RINGS" 30 Church St., 0epl.R372.New York 7, N. Y. Aly's real love was, and always has been, gambling. He follows the sun and the horses, has little time for any other type of social activity. For a woman who has been used to the spotlight of fame and adulation, this complete ignoring of her as a woman must have been a little hard to take. At her studio, no policy as yet has been formulated on how to handle Rita's future publicity. If she will not talk of her marriage, which made the headlines of every newspaper in the world, articles will be written just the same. Will she give interviews on how it felt to eat off gold plates, to be a princess? Will she tell of the heartaches she experienced? Publicity-wise, Columbia will have a bit of a headache. Anything and everything will be written about their prize package. A real public relations job is needed to meet this crisis. A few wrong-type stories could play havoc. Yet, I don't think Columbia really has to worry. Unconventional as her behavior has been, Rita has always been the sexy, high-voltage type. No one ever expects a glamour queen to behave like a mouse, nor even like the girl next door. Rita's frankness and high living have been in tune with the impact of roles she has played on the screen. Besides, the public loves Rita. Not just her fans. People like her. Women identify themselves with her Cinderella story: the little dancer who became a princess. The movie star who captured a prince. Men love her, too. They see in her warmth a deep loyalty. Recently, when columnist Jimmy Starr wanted a quote from her that everyone else in town had been denied, she said, "Let him quote me. He was good to me when I was Rita Cansino." Her one-time fiance, Victor Mature, still has a reverence in his voice when he speaks of her. "Rita's one of the most exciting women I've ever met," he says. For a woman to be exciting requires that she also be a woman in the most selfless sense of the word. Those who really know Rita Hayworth will tell you of a shy girl, one who is almost inarticulate on interviews, but whose thoughts are sound and thoughtful when she is alone with her friends. They will tell you of a girl who has a heart. They will describe a Rita who was humbled and ridiculed by Orson Welles, a man who knew how to jab at her weak points as only a critical husband can. After the humiliation she suffered countless times because she was not the brilliant, fluent conversationalist Orson expected her to be with their very intellectual friends, what a lift it must have given her ego to have captured the heart of one of the most eligible and sought after men in the world: Aly Khan. By the same token, what a letdown it must have been for her to finally realize that a prince is, after all, only a man — with human faults and failings. Today, all Hollywood is alerted to expect a new Rita. "They" say she'll come ankling through the studio gates, draped in mink and wearing fabulous Aly Khan jewels. "They" say she will refuse interviews, go high hat, forget her friends. 58