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Put Those
Pistols Down
BY LEE LANE
No need for Movies and TV to keep feudin , declares far-sighted Gene Autry, expertly qualified to explain how the two mediums can go happily along together with no conflict whatever
"AA
#W»ovies are here to stay. So is TV. I believe they can exist together in what you might call wedded bliss, with mutual profits. I think when movie makers, distributors and exhibitors start figuring how to benefit from TV and work with it, rather than fight with it, the better off they will be."
You've probably heard this argument before, but pay heed to the above quote for it comes from a man who knows every branch of entertainment business. He's Gene Autry. He started in radio and records back in 1928. Then he added movies and became the top box-office Western star. After nearly four years with the Air Force in World War II. he resumed all these activities and then in 1950 he made a move that resulted in a reaction something like an atomic explosion. Gene started making films expressly for TV use. New pictures, timed to run 26V2 minutes for half-hour time slots. You've never heard such wailing among the exhibitors who thought he was being unfair to the movie industry. They even claimed he was ruining his own box-office potential.
Gene Autry wasn't born in Texas and reared in Oklahoma for naught— he picked up the challenge. When exhibitors broke into print insinuating he was nothing more than a low-down varmint, he answered them. In fact, at his own expense he went back to Pittsburgh in October, 1950, to a convention of theatre owners and operators to explain his views and make a few predictions.
We've checked the record and find that Gene was 99 per cent right in those predictions when he said that the two fields of movies and TV can and would eventually go along happily together, that more and more top movie