Screenland Plus TV-Land (Nov 1952 - Oct 1953)

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IS IT WORTH THE EFFORT? By DONNA REED "From Here To Eternity" gives Donna a sexy role opposite Frank Sinatra. Some women might balk at the hard work glamour demands. To Donna it's a challenge Dress to please your man is Donna's theory, which she practices for husband Tony Owen. "ost women pursue two things — men and glamour. Both pursuits require work. Even though I'm playing a rather seductive role as a young lady interested only in men in Columbia's "From Here To Eternity," I'll leave the business of hints on, catching a man to more capable hands, and concentrate on glamour or beauty or whatever you want to call it. Let's not kid ourselves — it takes work to be attractive. It's a career in itself. But it's also one of the most stimulating challenges any woman can face. Actresses have to make glamour a real production. Yet, some stars complain that there's too much emphasis put on glamour as such. They say they're bored with it. 1 can't understand this attitude. Ninety percent of this business is prettiness and beauty. It's what makes people go to theatres. It's the product known as sex appeal — the kind that sells tickets. And yet I've seen some rather important stars attend social functions looking like they were advertisements for the Bohemian life. I've always believed that those of us in pictures owe it to the public to look as glamourous as possible when we go out. The most sensational gowns should be worn, jewels (even if they're fake) should adorn the socalled form divine, and the coiffures and make-ups ought to be perfection. If all this seems like too much of a chore, then I'd say it's better to skip the affair entirely. I'll never understand why there has been such a concerted move to make stars look like the girl next door. In the first place, who was it who decided what the girl next door looked like? Certainly she can't be the hard type that emerges as the result of what I call "documentary photography." Actresses are put under harsh lights, they're made to look as plain as an old shoe — and this is supposed to be the girl next door. The girl next door should sue. This type of publicity does little to (CONTINUED ON PACE 63) A bevy of experts groomed Donna for "Raiders Of The Seven Seas" with John Payne. 40