Screenland Plus TV-Land (Nov 1952 - Oct 1953)

buy a hat once. It was when I started work at MGM. I was so impressed by my weekly salary of $75 a week that I went shopping in a swank store. The saleslady showed me every hat possible and finally out of desperation I bought one. It was a tangerine shade and went way up one side and had a feather on it. I never wore it, but I had fun buying it. However, of all the problems women face to be attractive, the biggest is weight. This is especially true after marriage. And, let's be honest, in most cases unsightly pounds are usually due to laziness. Most girls before they marry are very careful about their weight. They have to look attractive to land their men. So what happens to this interest in their appearance after marriage? The attitude changes abruptly. Doctors advise women to find their proper weight and stick to it, and not even allow for a variance of three pounds one way or the other. To lose and gain pounds too often works havoc on the skin. Too much weight is a demoralizing thing to a woman. When she finds her clothes no longer fit she begins to feel listless and defeated. Yet, this can largely be corrected by proper diet and exercise. Please note that both "cures" require work and a real interest in improving an appearance. As far as any tips are concerned for general attractiveness, they involve work and care — but they're important. In matters of make-up and dress, I believe in simplicity. The less make-up and fewer accessories the better. The smarter and simpler the dress the better. In the matter of dress, though, I don't believe in women's caring so little about their own individuality that they adopt any new fashion trend that comes along. A fashion is not right if it doesn't look good on you, so that's why I have an aversion to following "high fashion." Not every woman can be the tall, slender girl you see in smart fashion magazines. Nor can she wear all the accessories. Each must find what is the right style for her and ignore the tendency to follow the mob. Think of yourself as an individual. I'm all for glamour — and the job it involves because in working at being attractive you become a more interesting person to yourself and to others. To look sloppy is an admission to everyone of your own inefficiency! END HEAD START FOR BEAUTY [CONTINUED FROM PACE 53] kept the hair length at a happy medium and the line of the coiffure fairly flat at the sides. In her design in the small top photograph the line is quite different and there is a certain amount of fullness. The middle photograph shows even longer hair, with the bangs curled into a pompadour effect. The third hairstyle is planned for very short hair and the bangs are the merest fringe. No matter which one of these arrangements you choose, you're going to find that the hairdressers' best friend is also your own friend — that fine mist that they spray on to add sheen and keep every hair in place. You can safely bet that it's Helene Curtis' Spray Net, a grooming aid that had endeared itself to professionals a long time before it was available across the counter. Try using it regularly and you'll discover that you have to set your hair much less frequently. The trick is to spray your hair lightly just after you've finished "doing" it. The Spray Net will keep the arrangement intact so efficiently that waves and curls don't get a chance to relax and go limp. We've been putting the cart before the horse so to speak, in not suggesting a series of reconditioning treatments before we started on hair-dos. If your hair is out of condition from a Summer of drying sun-scorch, Breck treatments are really tops in this field, and they have an especially good one for coping with sun-damaged hair. Your beautician would be delighted to give you these Breck Cream Treatments, of course, or you can buy a tube to use at home. In either case, the procedure is the same. First, a thorough shampoo and rinse. Next, a conscientious application of the Cream Treatment to your wet head. Comb your hair after you've put on the cream so the distribution will be even. Follow this by a heat treatment (dip a towel in hot water, wring it out and wear it as a turban until it's no longer warm ) . There's nothing in the least complicated about the routine. Perhaps your hair isn't out of condition at all and what you'd like most to do would be to glamourize its color to make your new hair-do even more effective. Probably the easiest solution of all is to use a Roux Color Shampoo. There are sixteen natural-looking Roux shades to choose from so that you can see what a simple matter it will be to find a color you like. The shampoo is worked right into the hair without benefit of any special equipment, then water is added to produce a cleansing lather. Rinsing is the final step. The time required from start to finish is only 25 minutes. Your favorite beauty salon gives these Roux treatments and you can also get the Color Shampoo at drug and department stores for use at home. A quite different preparation that you should know about is Richard Hudnut's Light and Bright. This is neither a shampoo, a dye nor a rinse. You just apply it to your hair to lighten and brighten the color. You don't even have to time it or rinse it out afterward. The action is controlled and very gradual so that there's no possibility of going too light. With the first application you Save on soft drinks. A 5t package of Kool-Aid makes 2 quarts. Children love it. Keep in ice box by the pitcher full. Six delicious flavors. BUY SIX and SAVE! Thin Girls Doctors agree that you look yo feel your best, act your best weight is right. Are you healthy, but discouraged because you J, have failed to gain those extra pounds & which mean the d ifference between a thin, scraggy appearance and natural, well-rounded loveliness? Scientists proved when the cause is due to lack of essential vitamins — minerals, even fattening foods or concentrated liquid cal ories cannot add weight unless your daily diet contains Vitamins i Iron, Iodine, Calcium, Phosph. Riboflavin, Thiamin, Niacin, or new "Red Wonder Vitamin B12'" described so dramatically in Reader's Digest. These vitamins-minerals are all in VIMLRTS, Try them at OUR EXPENSE. You must be entirely satisfied with your weight-gain or money will be refunded upon return of empty box. SEND S3. 00 NOW (save postage) for box of 100 VIMLETS (200 for So.OOi YOUR DESIRABLE WEIGHT CHART and VIMLETS FORTIFIED DIET. You have e veryth i n g to ga i n . nothing to lose. Effective for men. The Chemedics Girl is Just Right CHEMEDICS CO., Dept. C-39 77 S.5th St., Brooklyn, 11, N.Y. Destroy/^T/^/Forever Temporary relief is NOT enough Only by KILLING THE HAIR ROOT eon you be * UNWANTED HAIR is GONE FOREVER. Brings relief j and social happiness. Do no! use our meihod until J 'ou have reod our instruction book carefully ond i learned to use the MAHLER METHOD safely and j efficiently. Used successfully over fifty yean. MAHLER'S, INC. Dept. 29-M, Providence 15, R. I. CATALOG WITH 215 PICTURES FREE! NEW! DIFFERENT ! BEAUTIFUL! For the first lime — sensational pictures of your favorite movie stars in professional high gloss finish. Special super-duper offer: 20 for 25 < • SO for 50( • 120 for $1 , EREE CATALOG with 215 PICTURES SJ^^Jj OF STARS with your order DeLUXE PHOTO SERVICE, Dept. 321 1 Box 947, Church St. Annex, New York 8, N.Y 65