Screenland Plus TV-Land (Jul 1959 - May 1960)

|me of today's most civilized stars — all Jiis is nothing. What counts with teenjge Nancy and Efrem III (baby Stephinie is too young to care) is that their ijarent happens to know somebody named I lilookie. For this they are willing to forJhlive him anything. "The first time I rought Edd to the house," Efrem huckled, "my stock with the neighborood kids went up 1,000 percent." J Most of the stories I've read about iirem make him out as "the cosmopolite yith sex" — a tag that leaves him wonlering. He is, of course, a very polished ellow; after all, what other private eye n TV has to his credit the composition lj»f Laudate Dominum, an eight-part choral letting of the 150th psalm? Mr. Z, of bourse, has class, and as one devoted adinirer of his — female, naturally — put it: At least, when he hangs a cigarette from pis lips, the smoke doesn't go up his lose — as it does some people's." On the surface, Efrem is very much ike this fellow Stuart Bailey whom he jortrays: a man who has been around iljlhe world; a linguist, with good taste and a sense of humor who has an un1)1 hurried, pleasant approach to his work land his life. Edd Byrnes and I often get together 1 1 1 in a corner of the set and weep into our ll j make-up when we watch Efrem's conjjLjfident handling of the opposite sex. This !, ^(character — Mr. Z, I mean — can stroll up to any woman, kiss her hand, her cheek; compliment her, flatter her, make her feel ot like a woman, leave her glowing and • starry-eyed. I don't know how he does J. it; I just know he leaves me awed. As n Edd once said, "Who else could come J(] j on the set and kiss his director every B morning, and think nothing of it?" True, y [ Zimmy's director that week happened to be Miss Ida Lupino, quite a package of u femininity herself, as bright and clever f , behind a camera as she is beautiful in L front of it. But it just shows what this j fellow can accomplish. It makes me cringe j | at my own awkwardness." j T3 UT there are, naturally, other things , JD about Efrem besides his much-touted charm. I was introduced, not long ago, to I a magazine writer who had a most curious look on his face. "This Zimbalist, now," I I said the writer, "I just can't figure him , , at all. Six months ago I had lunch with him, got my interview and never saw him again. Today, while I'm walking into the Green Room, he spies me, comes over, gives me a warm hello, recalls some of the things we talked about, even remembers my name. Actors have no memory; most of them forget you within 15 minutes. So what's Efrem's angle — can you tell me that?" I looked at the writer and couldn't repress a smile. "'Why does he have to have an angle?" I said. "Maybe he really remembered you and just wanted to say hello." It's Efrem, too, who helps make our continued on page 64 I PARADE 1313 W. CHICAGO You get both . . . 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