Showmen's Trade Review (Apr-Jun 1939)

s 1 1 ( ) w M !<: N ' s 'r u /\ I ) i-. r i". y i \<: w Page 19 1 FOR BETTER SHOW SELLING Showmanalyses Have Appeared In STR on Following Pictures Ailventines of Ih;cklclit i ry Knin Feb. IS Broadway Serenade April 1 Christmas Carol Dec. 10 Cowbov and the Lady Dec. 3 Duke of West Point Dec. 31 Flving Irishman March 11 Gunga Din Jan. 28 Honolulu Feb. 4 Mound of the Baskervilles March 25 Idiot's Delight Jan. 21 Jesse James Jan. 21 Kentucky Dec. 31 King of the Turf Feb. 25 Little Princess Mar. 4 Made For Each Other Feb. 18 Prison Without Bars This Issue Pvgmalion March 11 Spirit of Culver Mar. 18 Stand Up and Fight Jan. 7 Sweethearts Dec. 24 Tail Spin Feb. 4 Thanks for Everything Dec. 17 Three Musketeers Feb. 11 Three Smart Girls Grow Up March 25 Topper Takes a Trip Jan. 14 Up the River Dec. 3 Wife, Husband and Friend Feb. 25 Wings of the Navy Feb. 11 You Can't Cheat An Honest Man Feb. 18 Zenohia Mar. 18 MAY 7th NATIONAL MUSIC WEEK. Sponsored by the National Music Week Committee, 45 West 45th St., New York City. This is the time to play musical pictures and musical shorts, especially those featuring classical or semi-classical numbers. Contact local musicians, musical appreciation groups, music teachers, for cooperation in making your theatre the center of the local National Music Week. 8th NATIONAL RESTAURANT WEEK. Sponsored by the National Restaurant Association, 666 Lake Shore Drive, Chicago. The restaurant owners of the country are trying to popularize their places during this week. If you help them (and incidentally yourself at the same time) you can obtain considerable cooperation from them in merchandising your attractions throughout the year. Offer specially printed paper napkins, menu holders and other items of interest to them with your imprint. 10th CONFEDERATE MEMORIAL DAY. Observed in Kentucky, North Carolina and South Carolina. It's a gala day in those states so observe it by charging holiday prices, displaying flags, etc. 11th MINNESOTA ENTERED THE UNION, 1858. This is also Minnesota Day at the World's Fair in New York. This is the week for Minnesota people to visit the fair. Theatres in the Gopher State should sponsor trips to the fair this week and observe the day by cooperating with schools. 12th NATIONAL HOSPITAL DAY. Sponsored by the American Hospitals Association, 22 East Ontario Street, Chicago. Give every cooperation to your local hospital in its annual appeal for funds. PEACE WEEK BEGINS. Sponsored by the Peace Week Committee, Hotel New Yorker, N. Y. With the trend of world events as it is, this week takes on added significance this year. You can hardly fail to obtain lots of goodwill by cooperating with local groups in observing this week. Big $200,000 Advertising Campaign Will Usher in "Union Pacific" All Over Nation An approximate $2()(),()0() national newspaper and magazine campaign will be used to usher in "Union Pacific" at theatres throughont the coimtry, it has been announced by Robert AI. Gillham, Paramount director of advertising and publicity. The Union Pacific Railroad will get behind the film with a $50,000 national magazine campaign, which will hit the newsstands during April, May and June with ads ranging from half to full pages. Their ad schedule calls for the following: April — Collier's, Look, Ncivsweck, Nezii Yorker, Saturday Evening Post, Time and Liberty; May — Life, Look, Neivszveek, Nezu Yorker, Saturday Evening Post, Time, Liberty, Photoplay, Red Book and American; June — Collier's, N civsweek, New Yorker, Time and American. All of the above ads will feature Cecil B. DeMille, Barbara Stanw}'ck and Joel McCrea along with scenes from "Union Pacific." It is estimated that $50,000 will be spent in national advertising by the following national advertisers, all of whom have arranged tieups with the Paramount production : Hamilton Watch Company, Wonder Bread, Pennzoil, Pan-American Oil Company, Montgomery Ward, California Fruit Growers' Exchange (for Sunkist oranges) and Lipton's Tea. These manufacturers have arranged window display material for merchants in all cities throughout the country. This material will be available to theatre owners at the time "Union Pacific" is set for exhibition in their cities. The "Union Pacific" Special Train, a traveling exhibit of 70 years of railroad histor}-, will be made up of one 1869 locomotive used in filming the picture ; a number of railway Cus Sun's 50th Anniversary The 50th anniversary of Gus Sun, head of the Gus Sun Booking Agency, and famed circus and minstrel proprietor, in the show business will be observed in Springfield, Ohio, with 3 week of special events and other activities culminating with a banquet on April 29, at which time an elaborate program will be aired. Split-week vaudeville, which Sun instituted and popularized, as well as silent pictures and other atmospheric entertainment will be featured at Springfield theatres. Heading the entertainment arrangements committee is Phil Chakeres, president of the Chakeres-Warner Corporation. cars of the same period, and for contrast, the first of the 1939 new steam turbine-electric locomotives to be put into service by U. P. The following cities will be visited by the Special Train where Hollywood premieres are planned at each opening : Salt Lake City, Cheyenne, North Platte, Denver, Omaha, Chicago, Detroit, Toledo, Cleveland, Erie, Buffalo, Rochester, Syracuse, Schenectadj', Springfield, Worcester, Albany, Boston, New York, Philadelphia, Baltimore, Washington, Harrisburg, Altoona, Pittsburgh, Louisville, Cincinnati, Lidianapolis, St. Louis and Kansas City. The world premiere of "LJnion Pacific" will take place on April 28 in Omaha, Nebraska, coinciding with the 3-day civic celebration of "Golden Spike Days" in that city. Checks Awarded To Winners In Contest Ted Schlanqcr, head of Warner Bros. Philadelphia Circuit gives out checks to the tmnners in the Fourth Annual Managers' Parade. Left to right front rozv are M. Aninsman (first in Flynn's zone); At Garfield, (ivinner of the grand prise); Ted Schlanger; Stanley Benford (first in Weshner's zone); L. M. Jones (first in Vanni's zone). Second row left to right are A. J. Vanni, Paid Castello; Harold Seidenbcrg; Sol Getzozv; Abe Werner; A. Binnard; Herb Thatcher; Al Blumbcrg; Harry Tarrantc. Last rozv left to right arc _ Lou Davidoff, Jack Flynn, Steve Barutio, Al Reh, Earl Finney and Nathan Wat kins.