Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00037
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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. l_M;/ 8, 1939 S II () W M i: N ' S TRAl)]': REVIEW Page 31 A COLUMBIA 1937-38 COLUMBIA 1938-39 EDUCATIONAL (Continued) Comment RiinninD Time ALL STAR COMEDIES (18) Ankles Away Hilarious ISli. Bia Squirt (Chase) So-So 18 . Callint) All Curtains ...Funny 16 . Cuckoorancho Fair IB'/j. Doggone Mixup ...Fair IS'/z. Fiddling Around Slapstick l7'/2. Graoie at the Bat Funny l7'/2. Halfway to Hollywood ..Fairly Amusing IT'/i. He Done His Duty Slapstick l7>/2 Jump, Cliump. Jump ...Funny 20 Man Bites Lovebug ....Kind of Silly 18 Mind Needer Very Funny 18 . Oh! What a Knight .. Funny IB'/j. Old Raid Mule Fairly Amusing l7'/2. Soul of a Heel Funny l6'/2. Time Out For Trouble ..Funny 17 . AROUND THE WORLD IN COLOR (8) City of the Golden Gate. Poor 9''2. Friendly Neighbors (Ontario) Satisfactory 9 . El Salvador Average 9 . BROADWAY FOLLIES (8) Brokers' Follies Entertaining lOJ/z. Drugstore Follies . . . . . Fair IOV2. Rooftop Frolics Sparkling II . Timberland Revels Good 10 COLOR RHAPSODIES (16) (Tech.) Air Hostess 8 Big Birdcast Good 7 Bluebird's Baby Fair 7 Foolish Bunny Good 6 Frog Pond Good 7 . Gifts From the Air Swell For Xmas 71/2. Hollywood Picnic Very Clever 8 Horse On Merry-Go Round Very Funny 7 . Little Match Girl Pretty Good S'/i Poor Elmer 7V2. Poor Little Butterfly ...Charming 7'/;. Snowtime Fair 7 . Window Shopping Cute 6'/2. COMMUNITY SINGS (12) Barber Shop Songs Good IO'/2. Cowboy Songs Entertaining 9'/2. Gus Van's Song Shop ...Okay 10 . Football Songs Peppy 101/2. Irish Songs Good 10 . Patriotic Songs Average 10 . Song Parade 10 . Scotch Songs 10 . Songs of the Southland . Good lO'/z. Songs of the States Okay 10 . Songs of Yesteryear ... . Excellent 10 . Spanish Melodies Okay 10 FEATURETTES (8) Aladdin and the Wonderful Lamp Dull Jungle Babies New Nation Good 17 10 10 KRAZY KAT (8) Auto Clinic Amusing Bad Little Guinea Pigs Krazy's Magic Amusing .... Krazy's Travel Squawks. Fair Cartoon Little Buckaroo Railroad Rhythm Average 7 . 6'/2. 6 . 6 . 6 . 91/2. Reviewed Issue Of , 4/ 2/33 , 9/11/37 .10/ 9/37 3/19/38 2/12/38 11/27/37 10/23/37 6/18/38 11/20/37 3/19/38 12/ 4/37 3/26/38 11/ 6/37 2/26/38 5/ 7/38 3/26/38 11/ 6/37 6/18/38 2/12/38 12/11/37 9/ 4/37 10/23/37 11/ 6/37 .Not Rev. . 5/ 7/38 . 2/12/38 . 3/26/38 . 9/10/38 .12/18/37 . 1/ 1/38 . 2/26/38 .11/ 6/37 .Not Rev. . 7/ 9/38 . 4/23/38 . 5/28/38 . 12/18/37 . 2/26/38 . 4/ 2/38 .10/ 2/37 . 9/18/37 . 6/1 1/38 .Not Rev. .Not Rev. . 5/14/38 . 4/ 2/38 . 9/24/38 . 6/11/38 . 12/25/37 .Not Rev. . 5/14/38 3/ 5/38 Not Rev. 5/14/38 6/ 4/38 Not Rev. 1 1/27/37 Comment Running Reviewed Time Issue Of Comment Running Time NEW SPORT THRILLS (13) Athletic Youth Very Good Cadet Champions Interesting Demons of the Deep ...Interesting Feminine Fun Fistic Fun Excellent Play Ball Excellent Set 'em Up Swell Snow Foolin' Good Sports Stamina Good Thrilling Moments Interesting Trotting Thoroughbreds. . Excellent Unusual Hunting Exciting SCRAPPY (8) Canine Capers Very Poor City Slicker Pretty Good Clock Goes Round and Round Exceptionally Good... Fire Plug 0. K New Homestead Poor Scrappy's News Flashes. . Splendid Scrappy's Playmates Average Scrappy's Trip to Mars.. Just Fair SCREEN SNAPSHOTS (13) No. I (Series 17) Exceptional No. 2 Nothing Unusual ... No. 3 Pretty Good No. 4 No. 5 Fair No. 6 Okay No. 7 Entertaining No. 8 Interesting No. 9 Good No. 10 Interesting No. II Excellent No. 12 Very Good STOOGE COMEDIES (8) Cash and Carry Very Funny . .. Healthy, Wealthy and „,Dumb Good Slapstick Playing the Ponies Poor Sitter Downers Fair . . Tassels in the Air Very Good Termites of 1938 Fair Slapstick Three Missing Links Good Slapstick Wee Wee Monsier Real Slapstick STRANGE AS IT SEEMS (6) Boy Who Saved a Nation Good Little Jack Horner Just Filler Silver Threads Interesting 10 . . 8/27/38 9 . . 12/1 1/37 10 . . 9/10/38 10 . .Not Rev. 10 . . 7/ 2/38 10 . . 4/23/38 9'/2. .10/30/37 10 . . 2/12/38 10 . . 4/23/38 10 . . 6/18/38 9'/2. . 10/16/37 10 . . 3/19/38 61/2. . 9/18/37 6'/2. . 7/23/38 6 1/2. .11/13/37 6 . . 1 1/20/37 7 . . 2/12/38 6 . .12/ 4/37 6 . . 4/23/38 7 . . 2/12/38 10 . .10/ 2/37 9 'A. .11/20/37 9/2. . 1 1/27/37 10 . .Not Rev. 9'/2. . 1/15/38 10 . . 2/ 5/38 10 . . 3/12/38 9 . . 4/ 2/38 10 . . 5/ 7/38 10 . . 6/ 4/38 10 . . 7/ 9/38 10 . . 7/16/38 18/2. . 7/24/37 16 . . 4/23/38 17 . . 8/14/37 16 . . 8/28/37 18 . . 3/19/38 17 . . 12/25/37 171/2. . 6/25/38 18 . . 2/ 5/38 9'/2. . 1/ 1/38 6'/2. . 9/18/37 IO'/2. .11/13/37 ALL STAR COMEDIES (18) Boom Goes the Groom l7'/2. Home On the Rage Pretty Good 17 Many Sappy Returns ... Funny 18 . Mutiny On the Body 171/2. Nag In the Bag Funny 17 Nightshirt Bandit Funny 17 Not Guilty Enough Funny 17 Now It Can Be Sold. ..Funny 17 Pie a la Maid 18 Sap Takes a Wrap Funny l5'/2. Swing You Swingers l8'/2. Sue My Lawyer Fairly Good 17 COLOR RHAPSODIES (16) (Tech.) Animal Cracker Circus .. Good 7 Gorilla Hunt 7 Hollywood Graduation . . Clever 7 Kangaroo Kid 7',/2 Little Moth's Big Flame. Clever 8 Midnight Frolics 7 Peaceful Neighbors Well Done 8'/2 COLUMBIA TOURS -Islands of (6) Bermuda Paradise Colorful 101/2 Big Town Commuters 9 Province of Quebec Good II COMMUNITY SINGS (12) College Songs Lively 10 Friendship Sonns Satisfactory 10 Moonlight Melodies 10 Season's Idea II South Sea Songs Good 10 Sweetheart Melodies IO'/2 GREAT MOMENTS OF HISTORY (6) KRAZY KAT (8) Gym Jams Good 6'/2. Hot Dogs On Ice 6 Krazy's Bear Tale Fair 6'/2. Lone Mountie 7 MUSIC HALL VANITIES (6) Night in a Music Hall Entertaining IO'./2. PICTUREGRAPHS (6) No. I 10 . SCRAPPY (8) Early Bird Good Happy Birthday For the Kiddies Scrappy's Added Attrac-. tion Not Rev. 12/17/38 8/27/38 Not Rev. 12/17/38 12/24/38 10/29/38 4/ 8/39 Not Rev. . 3/18/39 Not Rev. .10/ 1/38 10/ I /38 Not Rev. 9/10/38 Not Rev. 12/17/38 Not Rev. 2/11/39 . 9/1 I /37 .Not Rev. . 12/17/38 .10/ 1/38 . 2/ 4/39 .Not Rev. Not Rev. . 10/29/38 .Not Rev. 9/10/38 Not Rev. 3/18/39 Not Rev. . 2/ 4/39 .Not Rev. . 10/ I /38 . 2/ 4/39 6i/2..Not Rev. 6I/2. 6 , SCREEN SNAPSHOTS 1 (Series 18) 2 3 4 Enj"oyable No. 5 No. 6 Excellent (13) No. No. No. No. SPORT THRILLS (13) Football Giants Interesting King Vulture Outstanding Navy Champions Odd Sports Ski Rhythm Excellent 10 . Not Rev. 10 . Not Rev. 10 . Not Rev. 10 . . 2/ 4/39 9 . Not Rev. 10 1. '2. . 3/18/39 10 . .10/ 1/38 1 1 . 1/ 7/39 10 . Not Rev. 10 . Not Rev. 10 . . 12/17/38 STOOGE COMEDIES (8) A Ducking They Did Go Flat Foot Stooges Good Slapstick ... Mutts to You Okay Slapstick .. Three Little Sew and Sews Violent Is the Word For Curly Fair Slapstick .... We Want Our Mummy 1 6' '2 151/2. 18 . 18 17 Not Rev. . 2/ 4/39 . 12/17/38 .Not Rev. . 9/10/38 .Not Rev. WASHINGTON PARADE (6) Inside the White House. Fair 10 .. 2/11/39 Washington Very Good 10 ..12/17/38 EDUCATIONAL 1937-38 (Dist. by 20th Century-Fox) COMEDIES (TWO REELS) (42) Affairs of Pierre Funny l9'/2 Air Parade Fairly Amusing 19 Bashful Ballerina Fair 20 Bashful Buckaroo Fair 20 Beautiful But Dummies. Entertaining 20 Cactus Cabelleros Poor 20 Cupid Takes a Holiday . Fair 15 Cute Crime Poor 20 Dates and Nuts Excellent 19 Dime a Dance Poor 19 Getting An Eyeful Very Funny l7'/2 Going, Going, Gone 18 Heir Today Poor 18 Hi-Ho Hollywood 20 Hurray For Hooligan ...Very Funny 17 Jitterbugs Excellent 16 Koo Koo Korrespond ence Skool Fair IS'A Love and Onions Slapstick 19 Meet the Bride .. Satisfactory 17 Miss They Missed Very Amusing 18 Money On Your Life ...Fair 19 Montague the Magnificent (Lahr) Very Good ISYi Pardon My Accident ...Funny 20 Playboy Number One ...Amusing 17/2 Silly Night (Machamer) . Silly Enough 19 Sing for Sweetie Diverting 20 Slack's Appeal Excellent .. 19'/ Smart Way Funny 20 Sweeties Very Entertaining ... 15 Timid Ghost Silly 16 Uncle Sol Solves It Entertaining 15 Wanna Be a Model ... Fair 20 Will You Stop! Not So Hot 17 Winner Lose All Good 20 Who's Crazy (Gribbon) Silly 19 Who's Who Fair 20 . 7/24/37 , 1/29/38 , 9/25/37 , 12/25/37 . 4/ 9/38 . 6/25/38 . 2/12/38 . 5/ 7/38 1/15/38 , 1/ 1/38 1/15/38 Not Rev. . I 1/13/37 .Not Rev. , 1 1 /27/37 , 5/28/38 , 12/18/37 , 3/19/38 11/ 6/37 2/12/38 5/21/38 8/ 7/37 7/ 2/38 1 1/27/37 10/ 9/37 4/23/38 8/21/37 . 10/23/37 8/21/37 10/ 2/37 2/19/38 3/12/38 9/25/37 . 7/ 9/38 , 8/14/37 11/ 6/37 SONG AND COMEDY HITS (10) All's Fair Okay 7 Ask Uncle Sol Variety || Big Apple Exploitation Bet Calling All Crooners ...Fair How to Dance the Shag. Box Office . Love Goes West Lively Miss Lonely Hearts ....Satisfactory Pot Luck 6/2. 7 . 6/2. 6'/2. 6I/2. 6 '/a. 6 1/2. 9 IO'/2 10 101/2 10 10 Rhythm Saves the Day. . Entertaining 9 Trailer Paradise Satisfactory S'/a TERRYTOONS (26) Barnyard Boss Clever Big Ton Fairly Amusing Billygoat's Whiskers ...Flat Bugs, Beetle and His Orchestra Fair Close Shave Poor Dancing Bear , Poor Devil of the Deer) Just a Cartoon Dog and the Bone Fair 6'A Eliza Runs Again (;(/, Gandy the Goose Good 6 Happy and Lucky Good 7 Here's to Good Old ,,.Jail Old Fashioned 61/2 His Off Day Fair 614 Just Ask Jupiter Clever 61% Kiko's Cleaning Day ...Just a Cartoon ... 61/3 Last Indian Good 61/, i-io.n Hunt Swell svt Maid in China Okay 7 Milk For Baby 51/ Mountain Romance .. ..Good R'/l Mrs. O'Leary's Cow 7 Robinson Crusoe's Broadcast Good 6V, Sawmill Mystery Poor Ri/l Timid Rabbit Very Good 6'/2 Trailer Life Not Funny S'A Villain Still Pursued ^ Her ■ Fair 6'/2 TREASURE CHESTS (10) Grey Owl's Little Brother Dutstanding 10'/ How to Ski Interesting H ' Kingdom for a Horse . . Fine 10 Music From the Stars .Satisfactory . , 10 Not So Dumb Interesting 9 Private Life of the Gannets Excellent II Return of the Buffalo ..Very Interesting 10 Sky Fishing Satisfactory 10 Song Birds of the Northwest Good 10 We Live In Two Worlds Very Interesting II Reviewed Issue Of 3/12/38 11/ 6/37 9/25/^7 1 1 /27/J7 1/ 1/38 1/15/38 10/ 9/37 Not Rev. 11/ 6/37 12/ 4/37 . 12/1 1/37 . 5/ 7/38 .11/27/ 37 . 2/ 5/38 .10/ 2/37 . 10/ 9/37 . 5/21/38 . 1 1/27/37 .Not Rev. . 3/19/38 . 3/12/38 . 7/ 2/38 . 2/1,2/38 . 2/12/38 . 9/18/37 . 7/ 9/38 . 1/15/38 . 4/23/38 .Not Rev. . 4/16/38 Not Rev. . 4/16/38 .11/ 6/37 . 1 1/27/37 . 8/14/37 . 9/18/37 . 1/15/38 . 8/21/37 . 4/16/38 . 4/23/38 .12/11/37 . 9/18/37 . 5/ 7/38 . 3/12/38 . 2/12/38 . 8/20/38 1938-39 (Dist. by Grand National) COMEDIES (TWO REELS) (10) FOOLISH FANTASIES— CARTOONS (8) Baby Checkers 7 . Not Rev Monkey's Business 7 ..Not Rev! SONG AND COMEDY HITS (10) Calvalcade of Stuff No. I. Swell Stuff 10 .. 9/10/38 Calvalcade of Stuff No. 2 Excellent 10 .. 9/10/38 TREASURE CHESTS (2) MGM 1937-38 AUDIOSCOPIKS (I) New Audioscopiks A Knockout 8 CAPTAIN AND THE KIDS CARTOONS (13) Blue Monday Amusing 8 Buried Treasure 8 Captain's Christmas Fair for Xmas 9 Captain's Pup Good 9 Cleaning House Fair 9 Day at the Beach Good 8 Honduras Hurricane 8 Old Smokey 7 Petunia National Park 9 Poultry Pirates Satisfactory 8 Pygmy Hunt 8 What a Lion 8 Winning Ticket 7 CRIME DOESN'T PAY (6) Come Across . Good Criminal Is Born . . . . . Fine Miracle Money Splendid They're Always Caught . Excellent 22 Think It Over Good 20 What Price Safety Excellent 20 HISTORICAL MYSTERIES (10) Bravest of the Brave ..Interesting 10 Captain Kidd's Treasure. Good 10 Face Behind the Mask Swell 10 Joachim Murietta Excellent 10 King Without a Crown .Great 9 20 21 21 1/29/38 3/ 5/38 Not Rev. 12/10/38 5/28/38 3/19/38 7/ 9/38 Not Rev. Not Rev. Not Rev. 4/30/38 Not Rev. Not Rev. Not Rev. 5/28/38 7/ 9/38 4/ 2/38 9/10/38 10/15/38 2/19/38 Man in the Barn Excellent Man on the Rock Good M Nostradamus Excellent II Ship That Died Outstanding 10 Strange Glory Fair II MINIATURES (10) Forgotten Step Excellent 10 Hollywood Handicap ...Entertaining .. 10 Life in Some Town — U. S. A Unique 10 Optical Poem Limited Appeal .. .. 10 Stroke of Genius Very Clever 10 That Mothers Might Live Gripping 10 Tracking the Sleeping Death Fair 10 Tupapaoo Fascinating 10 What Do You Think? No. 2 .Splendid 10 What Do You Think? No. 3. .Very Good II (Continued on next page) 8/20/38 2/12/38 3/26/38 6/25/38 10/30/37 12/ 4/37 10/ t/K» 10/15/38 3/ 5/38 8/ 6/38 . . 6/ 4/38 . . 6/ 4/38 . . 3/19/38 . . 3/19/38 . . 2/12/38 . . 5/14/38 . . 8/ 6/38 . . 6/25/38 . . 1/29/38 . . 3/ 5/38