Showmen's Trade Review (Apr-Jun 1939)

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Letters from your patrons! Hundreds of thousands write in for photos and literature. They watch for Leo's gay message each month. It reaches more than 46 million readers monthly! EVERY MONTH I CHAT WITH ALL YOUR CUSTOMERS! Here's the next issue of M-G-M's popular LION'S ROAR column, the fastest-growing column in America. It is typical of the breezy message which appears in a special preferred position monthly in leading national magazines: Cosmopolitan, Redbook, Time, Look, Liberty, American, College Humor, Parents' Magazine, McCalPs. Ask your M'G-M representative to show you the national publishers' scientific survey of how this and other M-G'M advertising covers your community and pre-sells the attractions of The Friendly Company. I I \ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ * ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ The greatest star of the screen! Has Judge Hardy's delightful family dropped in on you yet? If by chance they haven't, why don't you drop in on them? ★ ★ ★ * You'll know they're in town when you see this sign : HERE'S A CHALLENGE, Mickey Rooney (himself . . . not a stand-in) will write a congratulatory letter to the five best copiers of the above drawing. Mickey's letters are very personal. So send yours (don't make it too big) to Leo, M-G-M Studios, Box O, Culver City, Cal. We are the final judges ... all drawings become our property . . . none will be returned. ★ ★ ★ ★ All who send in drawings but don't win one of Mickey's personal letters will receive (with our compliments) The Screen Forecast, giving all the inside dope about coming Metro-Goldwyn-Mayer attractions, of which there are many. * ★ ★ ★ And one of the most attractive of the attractions brings together Claudette Colbert and James Stewart in a Van Dyke-directed opus entitled "It's a Wonderful World." * ★ ★ * No matter what your opinion of the world may be, you won't deny that it's a wonderful picture. ★ ★ ★ * In addition to Claudette and James, Guy Kibbee, Frances Drake, Edgar Kennedy, Ernest Truex are in the cast. HE'S LOOKING FOR A BIGGER WORD THAN COLOSSAL! (Above is a portrait of the M-G-M representative who will acquaint your favorite theatre with information about the new season pictures. M-G-M is the leading motion picture company in the world. The season coming to a close has been the best in its history. But the new season's line-up is considered the last word in screen entertainment. Again— write for The Screen Forecast.) ★ ★ ★ * Early in June we shall all say a gay hello to "Good-Bye Mr. Chips." Our scouts report that Robert Donat's performance is his best ever, and director Sam Wood's screen translation of the James Hilton novel is perfection. ★ ★ WIZARD OF OZ (More rhythmic notes) THE TIN WOODMAN (Jack Haley) The woodman with his blade so trusty Must yield to oiling daily. For when he weeps his joints get rusty. Oh, Jeeper Weeper Haley! (To be continued) ★ ★ ★ ★ May also comes in like a lion.